Marketing Automation Specialist/Email Specialist

Duration: 6+ Months

Location: MN-Oak Park Heights, 100% Remote

Overview: Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each of these practices aligns to one of the core services Turnberry offers to clients. As a Marketing Automation Specialist/Email Specialist, you will join Turnberry's Salesforce practice. With our status as one of the fastest-growing Salesforce Consulting Partners, Turnberry Solutions is a recognized authority in delivering holistic solutions for businesses aiming to maximize Salesforce operations. Turnberry's Salesforce practice encompasses strategic planning, full-scale implementation and rollout, managed services.

Responsibilities

• Campaign Planning and Execution
• Review campaign briefs and input materials with a critical eye, offering recommendations based on marketing automation best practices and a focus on customer experience
• Identify and use existing email templates to align with campaign goals and content
• Modify copy and destination URLs to ensure clarity, relevance, and alignment with user intent
• Email Development and QA
• Copy editing to align with email best practices as necessary
• Build marketing emails using platform tools in Salesforce Marketing Cloud
• Route emails to stakeholders for review and incorporate feedback
• Write and troubleshoot varying degrees of Ampscript difficulty for dynamic content
• Conduct thorough QA of emails, including rendering tests, link validation, and personalization

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• Deployment and Data Management
• Set up and schedule email deployments and journeys, ensuring accuracy and timeliness
• Create simple filtered data extensions as needed to support targeted campaigns
• Performance Analysis
• Monitor and report on campaign performance metrics (e.g., deliverability, click-through rates, conversions)
• Provide insights and recommendations for optimization based on campaign results
  

Qualifications

• At least 3 years of experience in marketing automation using Salesforce Marketing Cloud
• Strong proficiency in Ampscript, completing an Ampscript assessment will be required
• Strong project management experience, communicating expectations and requirements for execution
• Proven ability to apply email best practices to improve engagement and conversion metrics

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• Customer-experience focus to determine the best strategy for execution
• Strong attention to detail and commitment to quality
• Experience with customer journey mapping and analytics tools
• Analytical mindset with the ability to interpret data and make actionable recommendations
• Excellent communication, time management, and collaboration skills
• Understanding of email deliverability and compliance best practices
• Exposure to HTML/CSS for light email formatting
• Team-oriented with a proactive approach to problem-solving and communication
• Reliable and trustworthy, with a strong sense of ownership and accountability
  
  

The salary range for this role is $90,000 to $130,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, we are committed to creating a positive and connected work environment for all and are fully invested in and focused on hiring and growing a diverse team of high performers. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity employer, and recruits, employs, trains, compensates, and promotes regardless of age, ancestry, family medical or genetic information, gender identity and expression, marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics.

Americans With Disabilities Act (ADA)

Turnberry will provide reasonable accommodation with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please send an email to our Human Resources department at turnberryhr@turnberrysolutions.com.