Product Marketing Lead

Location: Fully Remote, UK

Contract Type: Full-time, permanent, 40 hour per week Mon-Fri

Interviews: Max 3 stages

Salary: £55,000 - £60,000

Reports to: Lead Marketing Manager

About Vable

Vable builds content intelligence software used by international law firms, consultancies and government teams. We help organisations turn information overload into competitive advantage.

We are at an inflection point. AI is reshaping our space. Our roadmap is ambitious. What we build is strong. How we take it to market needs to level up. This is our first true Product Marketing leadership hire. You will define the function properly.

The Role

We are hiring a commercially serious Product Marketing Lead who thinks like a product manager and acts like an owner. You will sit at the centre of product, sales, marketing and the executive team. Your job is to tighten the connection between what we build, how we position it and how we win.

To be direct there is no inherited function here. No established playbook. No team to hand off to. No dedicated designer or copywriter on standby. You will be the product marketing function. That means researching, writing, building and iterating yourself, with support from the wider marketing team, but without the infrastructure of a mature PMM setup.

If that energises you, read on. If you need an established team around you to do your best work, this probably isn't the right fit.

What You'll Do

• Own positioning, differentiation and value narrative across the portfolio
• Bring structured voice of customer and competitive insight into product decisions
• Clarify ICP, segmentation and expansion plays
• Strengthen sales enablement with battlecards, pitch narratives and objection handling that actually move win rates
• Bring discipline to launches and define what "ready for market" means
• Provide clear, structured market insight to the Senior Leadership Team

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• Your work should show up in win rate, sales velocity, adoption and expansion
  
  
  

Who This Is For

You have launched complex B2B SaaS products in a startup or scale up. You have built frameworks and materials yourself. You understand SaaS economics and care about revenue impact, not just messaging quality.

You understand SaaS economics and care about revenue impact, not just messaging quality. You are commercially opinionated, comfortable with ambiguity and willing to challenge assumptions when the data supports it..

Maybe you're a mid level PMM ready to step up or maybe you're a product manager who's always been pulled toward marketing and the commercial side and you're ready to make that the centre of your work. Either way, if product is your foundation and commercial impact is what drives you, this is where that combination will matter most.

What You Bring

• 3-5 years in product marketing or product within B2B SaaS
• Evidence of measurable GTM impact, you can point to outcomes, not just outputs
• Strong competitive and customer insight capability, built and executed yourself
• Ability to translate technical capability into clear commercial value
• Experience in a startup or scale-up environment where you built things yourself rather than managing others to do
• Strong technical fluency with genuine intellectual curiosity, you're motivated by understanding complex systems and leveraging technology to drive commercial outcomes
• Ability to produce high-quality sales enablement materials independently
• Confidence operating cross functionally with senior stakeholders
• Strong written communication, clear, benefit-driven, persuasive
• The right to live and work in the UK
  
  

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Why Join?

You will shape how Vable goes to market at a moment that matters. You will have autonomy, visibility and real influence. If you want to materially strengthen the link between product, sales and revenue, this is the role for you.

You're Probably Not the Right Fit If:

• You need close direction, a large support team, or established frameworks to do your best work
• Your background is brand or demand gen rather than product strategy and GTM
• You're early in your PMM career and need significant mentorship
  
  
  

What Success Looks Like

🟢 First 90 Days: Deep product knowledge, first positioning framework in place, early sales enablement materials in use

🟢 First 6 Months: Messaging transformed, sales winning with your collateral, key metrics moving

🟢 First Year: Repeatable GTM processes built, clear influence on the roadmap, the person every team turns to on positioning and market strategy

What We Offer

£55,000-£60,000, remote-first flexibility, WFH and learning budgets, and private healthcare after probation. More than that, real autonomy, direct influence on strategy, and a clear path to grow as Vable scales.

We're a team that takes ownership, stays curious, succeeds as a team and treats each other well with kindness and empathy. That's not a values statement, it's just how we work 💚

Ready to Apply?

Submit your CV, cover letter and answer the application questions. The process runs over 2-3 weeks (around 5 hours of your time) and includes an intro call, a technical interview, a short take-home exercise and a final conversation with senior team members.

🎥 We record recruitment calls with your permission to ensure fairness across our remote team. We hire based on skills, potential and passion, and are an equal opportunities employer.