Inbound Growth Engine Manager

💙 The Important Bits

• £40-50k salary (DOE)
• 25 days paid holiday + your birthday + bank holidays + extra at Christmas
• A fully remote role with expensed company/team meetups every 6 weeks

👋 Hi! We're OneUp Sales

OneUp is growing. We’re leaders in helping recruiters understand their data and gamify their performance. 

Add to that, we’re about to launch the next generation of our products that’ll change the game in how recruiters and salespeople look at data.

We have strong product-market fit, 350+ customers, 4.9/5 on G2 and steady inbound interest. 

Now we need to scale that interest into predictable, qualified pipeline. This role exists to build and optimise our inbound growth engine.

Not just launch campaigns - but drive measurable increases in qualified inbound pipeline through organic acquisition, conversion optimisation and lifecycle marketing.

You will own a meaningful revenue lever. Your mission? To generate consistent qualified inbound pipeline to support a £50k per month pipeline target.

What You’ll Own

🚀 Organic Growth & SEO

• Develop and execute a 6-12 month SEO roadmap
• Identify high-intent commercial keywords
• Build and optimise website & landing pages
• Brief and manage freelance content creators

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• Increase organic demo requests and MQL volume
• This is about search intent and pipeline, not vanity metrics.

📈 Conversion & CRO

• Analyse homepage, landing pages and demo conversion rates
• Run A/B tests on forms, CTAs and messaging
• Improve visitor → lead, and lead → demo conversion
• Identify friction points in the funnel
• We care about improving the conversion of traffic we already have.

📧 Lifecycle & Email

• Build and optimise nurture flows in HubSpot
• Own campaign emails and segmentation
• Improve MQL → SQL conversion
• Test subject lines, structure and timing
• Email is a performance channel, not a broadcast tool.

🎙 Founder-Led Distribution

• Work closely with our CEO & Co-Founder to:
• Turn podcast and newsletter engagement into demand
• Repurpose high-quality insights into commercial growth assets
• Ensure founder content feeds pipeline, not just awareness

📊 Data-Led Growth

• Track inbound performance from traffic → lead → opportunity → revenue
• Report on pipeline contribution and channel ROI

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• Use evidence to prioritise initiatives
• Contribute to conversations around CAC and pipeline quality
• You’ll use data to drive decisions - not just report on them.

💪 What You’ll Bring

• 3+ years in B2B SaaS Growth, Demand Gen or Performance Marketing
• Experience owning inbound, MQL or pipeline targets
• Strong understanding of SEO and search intent
• Experience improving website conversion rates
• Hands-on experience with HubSpot (workflows, segmentation, reporting)
• Comfortable analysing funnel performance and making data-driven decisions
• Confident using AI tools (Chat GPT/Gemini/Antigravity/Cursor, etc.)

Bonus: Recruitment, staffing or sales tech experience

🙌 What We Offer

• £40,000 - £50,000 salary (DOE)
• 25 days paid holiday, plus your birthday, plus bank holidays, PLUS time off over Christmas (we're in the top 10% for time off in the UK)
• Zero-excess, full cover private health insurance (including dental, visual, and auditory cover)
• Share options in the company
• A monthly health & wellbeing budget to spend on anything you like
• Workspace hire allowance AND a £1k home office budget
• GENUINE remote working with a twist; 6-weekly expensable team days, quarterly company get togethers, and an annual retreat every year keep us together
• A high-performing team without the toxic "hustle or die" culture