Marketing Campaign Analyst

Duration: 3+ Months

Location: MN-Rochester, 100% Remote

Overview: Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each of these practices aligns to one of the core services Turnberry offers to clients. As a Marketing Campaign Analyst, you will join Turnberry's Business Transformation practice. Turnberry's Business Transformation practice is dedicated to diagnosing and addressing core business challenges including regulatory compliance, full-scale implementation, managing change and driving continuous improvement across transformation initiatives.

Responsibilities:

Develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns

Set pre-campaign analytics objectives and develop audiences and targeting

Design, coordinate, and schedule multi-channel, multi-touch campaigns, and maintains the marketing calendar

Provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions

Assist with the adoption of new campaign or customer relationship technologies within our digital experience platform

Qualifications:

Bachelor's degree

3 years of experience in marketing campaign management or a related field

Experience analyzing large data sets that may include structured and unstructured data

Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.

Advanced Excel skills

Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications, and project management skills

Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools

Proven ability to use reporting tools to convert data into meaningful analyses and insights

Proven ability to translate between business and technical stakeholders

Must be able to work effectively in a consensus-style environment that expects and promotes teamwork

Must have experience in effectively meeting deadlines on-time with a quality product

Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality

Will work independently and collaboratively to prioritize and drive forward multiple projects

Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity

Position may require occasional travel and the flexibility to work weekends and evenings as necessary

Previously worked in a similar role, with big brand or agency experience

Preferred Qualifications:

Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl

Experience in the use of next best action, customer lifetime value or churn prediction models

The salary range for this role is $70,000 to $100,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, we are committed to creating a positive and connected work environment for all and are fully invested in and focused on hiring and growing a diverse team of high performers. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity employer, and recruits, employs, trains, compensates, and promotes regardless of age, ancestry, family medical or genetic information, gender identity and expression, marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics.

Americans with Disabilities Act (ADA)

Turnberry will provide reasonable accommodation with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please send an email to our Human Resources department at