Marketing Manager (UGC & Influencer Marketing)

Growity Tech is a forward-thinking software development company dedicated to creating innovative consumer products. We believe in the power of technology and creativity to change people’s lives, so we develop products that inspire and open up new opportunities for self-development.

We are seeking an ambitious and skilled Marketing Manager (UGC & Influencer Marketing) to build and manage collaborations with UGC creators and drive performance through authentic, data-driven creative strategies.

As a Marketing Manager at Growity Tech, you will take ownership of the UGC direction — from sourcing creators and negotiating partnerships to testing new formats and optimizing creative funnels. This role combines communication, strategic thinking and an analytical approach to achieve marketing goals in the global marketplace.

What’s required:

• 1+ year of experience in Influencer Marketing (preferably with the US market).
• Experience working with UGC creators across platforms such as Instagram, TikTok, and YouTube.
• Strong negotiation skills and the ability to find optimal terms of cooperation.
• Ability to build effective communication and develop long-term partnerships with creators.
• Knowledge of key user acquisition metrics and the ability to apply them effectively.
• Strong organizational skills and adaptability to thrive in a fast-paced environment.
• Proficiency in English at a B2 level or higher (verbal and written).
• Ability to follow trends and adapt them to business and marketing goals.

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What you’ll do:

• Search for and build communication with UGC creators on Instagram, TikTok, and YouTube.
• Negotiate collaboration terms, optimize budgets, and manage creator partnerships.
• Collaborate with UGC creators to produce authentic, high-quality creatives that build trust and resonate with users.
• Test new creative formats, creators, offers, and acquisition funnels.
• Analyze campaign performance, track results, and work with metrics to continuously improve outcomes.
• Work closely with the User Acquisition and Creative teams to align strategy and execution.
• Monitor market and competitor activity to identify new creative opportunities and trends.
• Support the creative development process by translating insights into actionable ideas and briefs.

Nice-to-have skills:

• Experience creating user acquisition creatives for paid channels.
• Basic familiarity with Facebook and TikTok ad management.
• Skills in graphic or video editing tools (Figma, Canva, Adobe AE).
• Experience in applying AI tools and automation to accelerate creative production and testing workflows.
• Existing warm network of UGC creators.

Perks & Benefits:

• Competitive salary with performance-based bonuses.
• Startup culture with a flat organizational structure and open, collaborative environment.
• Fully remote work setup with flexible hours, allowing you to work from wherever you’re most productive.
• Ongoing professional development through paid courses, conferences, access to a corporate online library, and internal knowledge-sharing sessions.
• Engaging work atmosphere, including team-building events, internal celebrations, and a supportive, dynamic team.

If this feels like the right next step for you, apply now 👇