Create integrated promotional strategies to accelerate consumer acquisition, engagement, and retention. Develop strategic analysis-motivated consumer pricing and promotions plans. Partner with cross-functional teams to test and manage consumer promotions.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Fully remote role; M-F, regular business hours, 40 hours per week
Pay: $65 per hour W2; Duration: 3+ months; extendable role
- Overview: create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data.
- Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle
- Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans
- Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure
- Partner with our Lifecycle Marketing, Campaign Operations, and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S.
- Support promotions playbook across our US Marketplace business for consumer cohorts across the lifecycle Partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform
- Establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams
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Qualifications
- 3+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics
- Strong analytical/SQL skills; able to build forecasting models for marketing campaigns
- Experience digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to own the performance
- Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
- Bachelor's degree or equivalent working experience
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