Digital Marketing Optimization Specialist

Digital Marketing Optimisation Specialist – German Speaker

Introduction

A leading Outsourcing/BPO consultancy is seeking a German-speaking Digital Marketing Optimisation Specialist for their hub in Lisbon, Portugal. In this role, you will work closely with high-value advertising customers to enhance their online presence through sophisticated campaign management and data-driven strategies. This position offers a hybrid work model, combining the flexibility of remote work with the collaboration of a modern office environment.

Your Role

• Campaign Implementation: Build and optimize advertising campaigns for high-value clients across Search, Mobile, and Video networks.
• Strategy Development: Create comprehensive keyword packs, manage bids, and provide budget suggestions to maximize ROI.
• Data Analysis: Gather and analyze account-level and campaign-level data to identify trends and performance gaps.
• Reporting: Generate detailed reports to support optimization strategies and align with customer business goals.
• Opportunity Identification: Proactively identify sales and growth opportunities within existing accounts.
• Process Innovation: Maintain a deep understanding of departmental policies while identifying areas for operational improvement and adaptation.
  
  

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Your Qualifications

• Languages: Native or fluent proficiency in German and a strong command of English (B2 level minimum).
• Experience: 1–2 years of experience in digital marketing roles, preferably in a B2B environment.
• Technical Skills: Active experience with online advertising applications (e.g., Google Ads/AdWords). Being AdWords Search Fundamentals certified is a significant advantage.
• IT Literacy: Computer literate with advanced knowledge of MS Office, particularly Excel.
• Analytical Mindset: Demonstrated capacity for critical thinking, high attention to detail, and the ability to process large amounts of product information.
• Soft Skills: Strong work ethic, technologically savvy, and the ability to work both independently and as part of a multicultural team.
  
  
  

The Offer

• Location: Lisbon, Portugal, with a hybrid work model (typically 2 days in the office).
• Schedule: Full-time, weekdays only, allowing for a balanced lifestyle.
• Remuneration: Excellent package based on experience, skills, and performance.
• Relocation: Comprehensive relocation allowance and assistance for those moving to Portugal.
• Environment: A dynamic, creative, and friendly team atmosphere in a progressive company.
• Growth: Access to professional guidance and the tools necessary to reach your full potential in digital marketing.
  
  
  

Are you a data-driven marketer looking to advance your career in one of Europes most vibrant tech hubs? Apply today to join the team in Lisbon!