Head of Marketing - Omnichannel Strategy & Performance Lead

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a forward-thinking company with a 26-year legacy in the dental industry, specializing in omnichannel marketing strategies that drive measurable ROI. The organization is committed to modernizing its delivery model while protecting its core values, client relationships, and long-standing market reputation.

Location

Fully Remote (Work from Home) | 9 AM – 5 PM EST

Role Overview

The Head of Marketing – Omnichannel Strategy & Performance Lead will unify, stabilize, and scale the company’s omnichannel marketing model. This role is responsible for defining what can be truthfully promised to clients, what drives retention, and what scales without eroding margin.

The ideal candidate is a strategic thinker and performance unifier who can lead through the AI shift while protecting legacy strengths and ensuring operational efficiency. This position oversees channel alignment, ROI enforcement, AI modernization, and team unification around measurable outcomes.

Key Responsibilities

Strategic Leadership & Performance Unification

• Align all marketing channels into one cohesive performance engine
• Ensure all efforts contribute to measurable, defensible ROI
• Establish realistic ROI benchmarks (5:1 baseline; 8:1+ on optimized accounts)
• Guide budget allocation across channels based on performance data
• Define scalable service packaging that delivers consistent results while protecting margin
  
  

AI Integration & Modernization

• Lead strategic AI integration across SEO, AEO, content, and workflow automation
• Identify high-leverage AI tools that improve performance and operational efficiency
• Educate internal teams on relevant AI advancements and oversee implementation
• Redesign processes where automation improves speed, scalability, and margin
• Position the organization as AI-forward in both messaging and delivery
  
  

Operational Oversight

• Oversee specialists across SEO, AEO, GEO targeting, website CRO, Google Ads, Meta Ads, AI content distribution, social omnipresence, video integration, and funnel tracking
• Analyze performance weekly, detect underperformance early, and diagnose root causes
• Direct strategic pivots and reallocate budget and effort to align with revenue outcomes
  
  

Dashboard & ROI Enforcement

• Interpret combined ROI across channels, distinguishing contribution vs. attribution
• Analyze cost per qualified call, close rates, case value, and patient lifetime value
• Evaluate service mix profitability and ensure all channels drive revenue impact
• Continuously assess operational requirements needed to achieve 8–10x ROI
  
  

Cultural & Organizational Leadership

• Act as a calm, grounded leader who unifies teams around performance
• Challenge assumptions constructively while maintaining alignment and stability
• Protect performance integrity, brand promise, client retention, pricing discipline, internal alignment, and margin during merger and expansion
  
  

Qualifications

Experience

• 7+ years in senior marketing leadership roles (Head of Marketing, Performance Director, Growth Lead, Agency Operator)
• Proven experience in B2B services, healthcare, or multi-location service businesses
• Experience overseeing multi-channel marketing teams
• Track record of modernizing competitive industries with outside-industry thinking
  
  

Skills

• Strong understanding of local search, paid acquisition, and aligning dashboards to revenue outcomes
• Deep knowledge of ROI modeling, contribution analysis, and performance metrics
• Strategic budget allocation and channel performance optimization
• Ability to guide specialists without direct execution or micromanagement
• Data-driven decision-making combined with strategic creativity
• Operational efficiency mindset with focus on scalability and margin protection
• High emotional intelligence, confidence, and maturity in leadership
  
  

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What Success Looks Like

Externally

• Clear, defensible ROI narrative clients understand and trust
• Stable 5:1 ROI baseline across accounts
• 8:1+ ROI on optimized accounts
• Reduced churn and increased upsells driven by proven performance
  
  

Internally

• Simplified, scalable service packaging
• Clear performance standards across channels
• AI-integrated workflows
• Faster decision-making and leaner execution with higher output
  
  

Business-Level

• Defensible, scalable base product
• Clear upsell ladder
• Improved contribution margin
• Stronger positioning in DSO and dental markets
• Sustainable growth during merger expansion
  
  

Opportunity

This is a high-impact leadership opportunity to shape the future of a 26-year-old organization. The Head of Marketing will modernize the delivery model, unify omnichannel performance, integrate AI strategically, and drive scalable, sustainable growth while protecting legacy strengths. This role offers significant strategic influence and long-term leadership potential.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets