Marketing Analyst

iConsultera • United State
Remote
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AI Summary

Join our remote team as a Marketing Analyst to analyze marketing data, track campaign performance, and provide insights to improve marketing strategies and drive business growth. The ideal candidate has strong analytical skills and experience working with digital marketing data and reporting tools. Key responsibilities include analyzing marketing campaign performance, tracking key metrics, and preparing reports and dashboards.

Key Highlights
Analyze marketing campaign performance
Track key metrics
Prepare reports and dashboards
Key Responsibilities
Analyze marketing campaign performance across multiple channels
Track key metrics such as traffic, conversions, ROI, and customer acquisition
Prepare reports and dashboards to present insights to the marketing team
Conduct market research and competitor analysis
Identify trends, patterns, and opportunities to optimize marketing campaigns
Collaborate with marketing, sales, and product teams to support business goals
Monitor and evaluate digital marketing performance, including SEO, paid ads, and social media
Technical Skills Required
Google Analytics Excel Tableau Power BI CRM platforms Marketing automation tools
Benefits & Perks
Remote work
Flexible work arrangement
Nice to Have
Experience with data visualization tools such as Tableau or Power BI
Familiarity with CRM platforms and marketing automation tools
Experience working in a remote or distributed team environment

Job Description


Job Overview

We are seeking a detail-oriented Marketing Analyst to join our remote team. In this role, you will analyze marketing data, track campaign performance, and provide insights to improve marketing strategies and drive business growth. The ideal candidate has strong analytical skills and experience working with digital marketing data and reporting tools.


Key Responsibilities

  • Analyze marketing campaign performance across multiple channels
  • Track key metrics such as traffic, conversions, ROI, and customer acquisition
  • Prepare reports and dashboards to present insights to the marketing team
  • Conduct market research and competitor analysis
  • Identify trends, patterns, and opportunities to optimize marketing campaigns
  • Collaborate with marketing, sales, and product teams to support business goals
  • Monitor and evaluate digital marketing performance, including SEO, paid ads, and social media
  • Use analytics tools to improve customer targeting and campaign effectiveness


Required Skills

  • Strong analytical and problem-solving skills
  • Experience with data analysis and reporting
  • Proficiency in tools such as Google Analytics, Excel, or similar analytics platforms
  • Understanding of digital marketing channels (SEO, PPC, email, social media)
  • Ability to interpret complex data and communicate insights clearly
  • Strong attention to detail and organizational skills


Preferred Qualifications

  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field
  • Experience with data visualization tools such as Tableau or Power BI
  • Familiarity with CRM platforms and marketing automation tools
  • Experience working in a remote or distributed team environment

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