We are seeking a Senior Search Ads (PPC) Specialist to take full ownership of paid search performance across Google Ads and Microsoft Ads. This role requires deep experience in troubleshooting, optimisation, client communication, and performance problem-solving. The ideal candidate will be able to diagnose issues, make judgment calls, and be accountable for results.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Role Overview
We are seeking a Senior Search Ads (PPC) Specialist to take full ownership of paid search performance across Google Ads and Microsoft Ads. This is a hands-on, strategic role requiring deep experience in troubleshooting, optimisation, client communication, and performance problem-solving.
This is a fully remote, full-time position, working Monday to Friday during New Zealand business hours. The role requires a reliable laptop, stable high-speed internet, and a professional, distraction-free work environment.
You will be expected to think beyond execution — diagnosing issues, making judgment calls, clearly explaining decisions, and being accountable for results.
This is not a junior role.
If you’ve never fixed a declining PPC account, handled difficult performance conversations, or challenged bad ideas with data — this role is not for you.
What you’ll do
- Own end-to-end Google Ads & Microsoft Ads campaigns
- Diagnose and fix performance issues:
- Declining ROAS
- Rising CPA / CPC
- Poor lead quality
- Structural or bidding problems
- Use SEMrush for keyword research, competitor analysis, and gap analysis
- Use Optmyzr for audits, prioritisation, budget pacing, and automation — with judgment
- Decide when to use AI & automation (and when to turn it off)
- Analyse performance using search terms, Quality Score, auction insights, and GA4
- Communicate results, risks, and strategy clearly to clients/stakeholders
- Deliver clear weekly/monthly reports focused on outcomes, not vanity metrics
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What we’re looking for (non-negotiable)
- 5+ years of hands-on Search Ads experience
- Proven ability to fix or scale underperforming PPC accounts
- Strong experience with SEMrush
- Hands-on experience with Optmyzr or similar optimisation platforms
- Strong troubleshooting and problem-solving skills
- Confident communicator who can explain why results changed
- Able to work Monday–Friday in New Zealand business hours
Working requirements
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- Fully remote role
- Own a reliable laptop or desktop
- Stable, high-speed internet
- Professional, distraction-free work environment
This role is NOT for
- Junior or entry-level PPC specialists
- “Set-and-forget” campaign managers
- Candidates who blindly follow automation recommendations
- Anyone uncomfortable owning results or client communication
What we offer
- Fully remote, long-term role
- Performance-driven, professional environment
- Ownership and autonomy — no micromanagement
- Competitive compensation based on experience and results
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