Digital Marketing Optimisation Specialist

Lisbon, Portugal | Hybrid (2 office days/week) | Full-time. Minimum 1-2 years’ experience in Digital marketing roles.

SUMMARY (GERMAN)

Hybridrolle in Lissabon (2 Bürotage/Woche) im Bereich digitale Marketing Optimierung für Werbekonten.

Fokus auf Kampagnenaufbau, Datenanalyse und Optimierungsmaßnahmen entlang definierter Ziele.

Deutsch C2 und Englisch B2 sind erforderlich.

Vollzeit mit rotierenden Schichten Montag–Sonntag, 5 Arbeitstage / 2 freie Tage (rotierend).

Starttermine: 16.03 oder 30.03.

Umzug möglich, sofern kein Wohnsitz in der Region besteht.

SUMMARY (ENGLISH)

Hybrid role in Lisbon (2 office days/week) focused on digital marketing optimisation for advertising accounts.

Scope includes campaign build, data analysis, reporting, and optimisation actions aligned to defined goals.

German C2 and English B2 are required.

Start dates: 16.03 or 30.03. Relocation available if not already living in the area.

1. MAIN JOB DESCRIPTION

A. IMPORTANT – READ BEFORE APPLYING

• Location: Lisbon, Portugal (Hybrid: 2 office days/week).
• Relocation available if not already living in the area.
• Minimum 1-2 years’ experience in Digital marketing roles
• Required languages: German C2 Proficient and English B2 Upper-intermediate.
• Work authorization: Legal right to work in Portugal (EU passport, EU ID card, or valid work permit).
• Education: High School Diploma (or equivalent) required.
• Applications that do not meet all mandatory requirements will not be considered.

B. ABOUT THE ROLE

• Build and optimize digital advertising campaigns for high-value accounts.

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• Translate customer objectives into keyword, bid, and budget recommendations.
• Analyze performance at account and campaign level and document actions taken.
• Produce recurring reports to support optimisation strategy and stakeholder updates.
• Identify account-level opportunities that can support commercial follow-ups.
• Work within defined processes, policies, and quality standards.

C. DAILY TASKS

• Create and update campaigns, ad groups, and targeting structures within internal advertising platforms.
• Build keyword packs and provide bid and budget recommendations based on performance signals.
• Monitor KPIs, investigate fluctuations, and implement optimisation actions.
• Prepare weekly/monthly performance reports and summaries for internal tracking.
• Flag policy/process gaps and suggest operational improvements through the right channels.

D. CANDIDATE PROFILE

Mandatory requirements

• German C2 Proficient (written and spoken).
• English B2 Upper-intermediate (written and spoken).
• 1–2 years of experience in digital marketing (campaign setup and optimisation).
• Experience in a B2B environment and regular use of online advertising tools / online applications.
• Strong spreadsheet skills and confident use of an office productivity suite.
• Ability to learn, retain, and apply product/process/policy information.
• Analytical approach, attention to detail, and ability to work to procedures and targets.
• Availability for hybrid work in Lisbon (2 office days/week).

Nice to have

• Search fundamentals certification (or equivalent).
• Experience preparing structured optimisation reports for stakeholders.

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NOT A FIT IF

• Hybrid presence in Lisbon (2 office days/week) is not possible.
• German C2 and English B2 are not both met.
• Hands-on campaign setup/optimisation experience is not available.

E. WHAT IS OFFERED

• Gross base salary (year): €22 000 – €24000 + language bonus
• Relocation support : Assistance of real estate team + reimbursement of relocation expenses if outside mainland Portugal (also available if you're already living in Portugal and more than 100 km from Lisbon)
• Hybrid work model (2 office days/week).
• Initial training provided.

F. APPLY NOW IF

• Availability for hybrid work in Lisbon (2 office days/week) is confirmed
• Relocation available if not already living in the area applies, if needed
• German C2 Proficient and English B2 Upper-intermediate are both met
• 1–2 years of digital marketing experience (campaign setup/optimisation) is demonstrated
• Start date availability: 16.03 or 30.03

H. ABOUT WORKSTER

Workster is an international recruitment agency specialized in multilingual roles across Europe.

We coordinate the recruitment process between candidates and hiring teams, including application screening, interview scheduling, and process follow-up.

KEYWORDS

• Spezialist Digital Marketing Optimierung
• Digital Marketing Optimierung Spezialist
• Kampagnen Optimierung Spezialist
• Deutsch C2 Lissabon
• German C2 Lisbon Hybrid