Digital Marketing Manager

This role is tailored for the photography and event services industry, focusing on lead generation, client engagement, and workflow integration. The Digital Marketing Manager will develop and implement multi-channel marketing strategies including cold calling, email outreach, social media utilization, and SEO optimization to attract new clients and nurture existing relationships. The ideal candidate is a strategic thinker with hands-on experience in CRM systems, particularly Honeybooks or similar platforms, and is capable of refining marketing workflows, automations, and client communications to enhance business growth.

Work schedule

• Part-time, approximately 20 hours per week, Monday to Friday
• Aligned to US Eastern Time Zone (ET)

Responsibilities

- Develop and execute lead generation strategies using cold calling, email campaigns, social media outreach, and other innovative methods to identify and engage potential clients

- Manage and refine client workflow within Honeybooks or comparable CRM platforms, including setting up automations for onboarding, communication, and review requests

- Coordinate lead capture and routing processes to ensure all inquiries are logged and tracked within the CRM effectively

- Collaborate with social media managers to leverage company Instagram and Facebook pages for lead nurturing and brand awareness

- Analyze performance metrics and optimize SEO strategies to increase website traffic and improve search engine rankings

- Provide insights and recommendations on advertising channels such as Google Ads, Facebook Ads, and industry directories for best ROI

- Maintain accurate records of leads, communications, and marketing activities to support reporting and decision-making

- Conduct follow-ups with former clients to generate reviews and referrals, selectively targeting satisfied customers

Qualifications:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

- Minimum 2 years of experience in digital marketing, lead generation, or CRM management, preferably in the photography, event, or professional services industries

- Proficiency with Honeybooks or similar CRM platforms (e.g., Salesforce, Pipedrive, Asana) and marketing automation tools such as Zapier

- Strong understanding of SEO principles, email marketing, and social media marketing strategies

- Excellent written and verbal English communication skills with a clear, professional tone

- Demonstrated problem-solving skills and the ability to manage multiple projects with strong organizational capabilities

- Comfortable with cold calling and client outreach in a B2C and B2B context

- Experience working remotely with distributed teams and managing digital workflows

- Familiarity with content management systems such as Squarespace or WordPress is a plus

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher

Storage: 256GB SSD or higher Operating

System: Windows 10 or macOS

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area