Amazon PPC Manager

Company Description

iRecon Marketing is a highly creative, full-scale marketing company that specializes in launching and growing direct-to-consumer e-commerce brands that make a meaningful difference in people’s lives. Emphasizing innovation and “out-of-the-box” strategies, iRecon fosters an inspiring, collaborative work environment where all ideas are welcome, enabling team members to drive impactful initiatives. Headquartered in El Segundo, CA, iRecon has transitioned to being a fully remote company, embracing flexibility and inclusivity. The company thrives on a can-do attitude and continually seeks talented professionals to grow its vibrant and dynamic team.

Role Description

This full-time remote role for a PPC Manager involves overseeing and optimizing pay-per-click advertising campaigns to achieve maximum ROI. Responsibilities include conducting keyword research, creating compelling ad copy, managing budgets, monitoring performance metrics, running A/B tests, and executing data-driven strategies to enhance campaign results. The PPC Manager will collaborate with cross-functional teams to align campaigns with broader marketing goals.

Qualifications

• Expertise in PPC Campaign Management, including creating and managing Google Ads and other paid advertising platforms
• Proficiency in Keyword Research, Campaign Optimization, and Data Analysis to drive measurable results

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• Experience in A/B Testing, Ad Copy Creation, and Landing Page Optimization
• Strong Analytical Skills and familiarity with tools like Google Analytics and tracking software
• Excellent Communication and Collaboration skills to work effectively across teams
• Knowledge of E-commerce Marketing, Digital Marketing, and Market Trends
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Google Ads Certification or similar qualifications are a plus

Required Experience

• At least 3+ years of hands-on Amazon PPC management experience
• Proven experience independently managing Amazon PPC campaigns end-to-end
• Strong understanding of Amazon PPC metrics such as ACOS, TACOS, ROAS, CTR, CPC, CVR
• Experience in keyword research, campaign creation, bid optimization, and search term analysis
• Ability to develop PPC strategies and make data-driven decisions independently
• Strong analytical skills with the ability to identify trends, issues, and opportunities
• Experience using Amazon Seller Central, Campaign Manager, and PPC tools such as Helium 10, DataDive, Scale Insights, Perpetua, Quartile, or similar
• Highly organized and able to manage campaigns with minimal supervision
• Strong communication and reporting skills