Growth Marketing Manager

AdaptCFO is a fast-growing outsourced accounting and fractional CFO firm helping high-growth businesses gain financial clarity and scale with confidence. We provide bookkeeping, controller, and CFO services to companies that want strategic financial leadership without the cost of a full-time finance team.

Our mission is simple: help founders and leadership teams make smarter financial decisions through clean books, powerful financial insights, and proactive strategic guidance.

We are building a modern finance firm powered by great people, smart systems, and automation. As we scale, marketing plays a critical role in helping us reach more founders, operators, and growing businesses.

We are looking for a Growth Marketing Manager who will own and optimize our inbound marketing engine. This person will play a key role in generating qualified leads, improving marketing automation, and strengthening the AdaptCFO brand.

This role is ideal for someone who thrives at the intersection of marketing strategy, automation, and execution, particularly within HubSpot.

You will work directly with leadership to build scalable marketing systems that drive growth.

• Manage and optimize our HubSpot environment

• Build and maintain automated workflows, lead scoring, and lifecycle stages

• Develop email nurture campaigns and automated lead funnels

• Improve marketing to sales handoffs and CRM organization

• Build and execute inbound marketing campaigns that generate qualified leads

• Improve website conversion rates through landing pages and lead magnets

• Develop lead nurturing strategies that move prospects through the funnel

• Support outbound marketing efforts with content and automation

• Help shape AdaptCFO’s voice and brand positioning in the market

• Coordinate content creation including articles, newsletters, and thought leadership

• Support social media and LinkedIn growth initiatives

• Assist with marketing campaigns that highlight our expertise and services

• Track and report on marketing KPIs such as lead volume, conversion rates, and campaign performance

• Continuously test and improve marketing funnels

• Identify opportunities to improve ROI across marketing channels

• 3–7 years of experience in marketing, growth marketing, or demand generation

• Strong hands-on experience with HubSpot

• Experience building marketing automation workflows and lead funnels

• Strong understanding of inbound marketing and lead generation

• Experience working with CRM systems and marketing analytics

• Experience in B2B services, consulting, SaaS, or professional services

• Experience supporting sales teams with lead generation systems

• Familiarity with LinkedIn marketing and founder-led growth strategies

• Experience working in a startup or high-growth environment

• Strong systems thinker who can build scalable marketing processes

• Ability to move between strategy and hands-on execution

• Excellent communication and collaboration skills

• Analytical mindset with strong attention to metrics

Within the first 6–12 months, this role will:

• Build scalable lead generation funnels

• Improve the effectiveness of our HubSpot automation

• Increase inbound qualified leads

• Strengthen the AdaptCFO brand in the founder and operator community

• Support sales with better marketing systems and lead nurturing

• Fully remote team with flexible work environment

• Opportunity to help scale a rapidly growing firm

• Direct collaboration with leadership and real impact on growth

• Work with a team focused on helping businesses succeed

At AdaptCFO, we believe great businesses are built on strong financial foundations. Our team is passionate about helping founders grow with clarity, discipline, and confidence.