Product Marketing Manager for Advertising & Promotions

Title: Product Marketing Manager – Advertising & Promotions - 29102

Location: Remote, U.S.-based

Classification: W2 under Staffing Supplier

Contract Duration: April 1, 2026 – December 31, 2026

Compensation: $72.40/hour

Visa Sponsorship: Not provided

Position Overview

A digital advertising and promotions marketing team seeks a Product Marketing Manager to develop, position, and scale ad platform solutions for business clients, partners, and agencies. This role blends go-to-market strategy, product positioning, audience insights, and cross-functional launch leadership for an expanding B2B marketing ecosystem.

Key Responsibilities

• Drive B2B marketing strategies to grow adoption and engagement for new and existing ad and promotions products.
• Build product positioning, messaging, naming, and value propositions supporting advertisers and partners.
• Develop and utilize audience insights through data analysis and original research to influence product and business decisions.
• Run research programs and collaborate with analytics and business strategy teams to identify opportunities and measure campaign effectiveness.
• Lead cross-functional teams (Product, Engineering, Comms, Events, Business Strategy, Sales, Finance, Analytics) to execute scalable marketing initiatives and feature launches.
• Support experimentation and product-market fit for ad solutions targeting Enterprise and agency clients.
• Build consensus and trusted relationships with senior leaders and customer-facing teams (Sales, Account Management).

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Qualifications

• 6+ years of professional experience in adtech product marketing or product roles, preferably in a corporate, agency, consultant, or startup setting.
• Industry experience in CPG, restaurant, or local commerce sectors considered a strong asset.
• Proven track record of successful go-to-market launches, driving adoption and measurable business impact.
• Data fluency—experience with market/segment sizing, forecasting, analytics, campaign measurement; SQL experience preferred.
• Strong stakeholder management; experience leading and collaborating across Marketing, Product, Sales, Strategy/Ops functions toward business customer solutions.
• Strategic and tactical agility to operate at high levels and execute effectively in fast-paced environments.