Join a growing boutique direct-to-consumer products provider as a Director of Digital Marketing and Business Development. Drive impact through strategic marketing, finance management, and customer acquisition. Leverage AI tools and data-driven insights to optimize campaigns and improve conversion rates.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Position: Director of Digital Marketing & Business Development
Location: Fully Remote
Salary: $100K-$115K + Bonus + Equity
Growing Boutique Direct-to-Consumer Products Provider seeks Finance Savvy, Entrepreneurial Director of Digital Marketing & Business Development to join their team
Overview: This equity opportunity requires a tech-enabled, strategic, forward-thinking marketer with experience driving impact correlating to increased revenue & expansion of the business. This ideal professional thrives in scaling environments and wants to drive measurable results across digital marketing, finance management, customer acquisition, brand expansion, and strategic partnerships for a stable consumer brand in the pet industry.
Responsibilities:
- Leverage AI tools for content generation, audience segmentation, predictive analytics, and campaign optimization
- Implement automation workflows across CRM, email marketing, paid media, and customer lifecycle marketing
- Use data-driven insights to improve conversion rates, retention, and customer lifetime value
- Evaluate and integrate emerging marketing technologies that drive operational efficiency
- Own social media growth strategy across platforms (Instagram, TikTok, Facebook, etc.)
- Develop high-engagement content strategies leveraging AI-enhanced creative workflows
- Manage influencer relationships and ambassador programs
- Oversee paid social campaigns and performance optimization
- Identify and pursue new revenue channels, partnerships, influencer collaborations, and wholesale expansion opportunities
- Develop and execute strategic growth initiatives aligned with company revenue targets
- Analyze market trends, customer behavior, and competitive positioning to uncover expansion opportunities
- Support strategic planning for new product launches and category extensions
- Maintain consistent brand voice while testing innovative digital engagement strategies
- Build data driven initiatives that deepen customer loyalty
- Partner with product development to translate customer insights into new offering
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Qualifications
- 3–7+ years of experience in marketing, growth, or business development (DTC or consumer brands preferred)
- Demonstrated experience using AI tools for marketing automation, analytics, or content creation
- Strong understanding of paid social, digital advertising, and performance marketing metrics
- Entrepreneurial mindset with comfort operating in a fast-paced, evolving environment
- Analytical thinker with the ability to translate data into actionable growth strategies
- Experience with CRM platforms, marketing automation systems, and ecommerce platforms (Shopify preferred)
- Passion for pets and consumer lifestyle brands is a plus
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