Developer Marketing Lead (Web3/AI)

DEVELOPER MARKETING LEAD | 100% REMOTE

$200K-$220K USD + TOKEN + EQUITY

USA & CANADA

Do you:

• Know how to get developers to do more than just notice a product?
• Know how to get them to trust it, build with it, and keep using it?
• Come from the kind of environment where developer adoption actually means something, not just a slide in a deck?

This role is for someone who has already helped a technical Web3 or crypto infrastructure product win with developers, and can prove they drove real adoption, not just noise.

You’ll be joining a high-conviction, crypto-native business building at the intersection of AI and crypto. It’s a senior, hands-on role with real ownership, direct exposure to founders and leadership, and the chance to shape developer go-to-market from the ground up.

THE ROLE

You will:

• Own developer go-to-market
• Drive real developer adoption, usage, and ecosystem growth
• Launch integrations, build challenges, hackathons, grants, and partner initiatives
• Create technical content, demos, example repos, guides, and launch playbooks developers actually respect
• Build funnels, lifecycle, CRM, automation, and attribution systems around developer growth
• Work closely with product and engineering to improve activation, retention, and adoption
• Act as the bridge between technical credibility and commercial growth
• Help turn a strong product into something developers genuinely build with

This is a senior role for someone who can operate across product, engineering, marketing, and ecosystem.

WHAT THIS ROLE IS

• A developer-focused marketing and growth role
• Deeply tied to technical products and technical audiences
• Focused on real usage, measurable adoption, and ecosystem traction
• Hands-on, high ownership, and execution-heavy
• Best suited to someone credible with engineers but still commercially minded

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WHAT THIS ROLE IS NOT

• Not traditional DevRel
• Not pure community
• Not broad brand marketing
• Not consumer growth
• Not hype-led crypto marketing
• Not content-only
• Not events-only
• Not a role where vanity metrics count as success

If your background is mostly advocacy, social, brand, or generalist growth, this probably is not the one.

YOUR BACKGROUND

You’ll likely be a strong fit if you’ve worked in:

• Crypto infrastructure
• Developer tooling
• Protocol ecosystems
• L1 / L2 ecosystems
• API / SDK / RPC / node provider / indexing environments

You’ve probably done things like:

• Owned developer GTM for a technical product
• Driven adoption through integrations and ecosystem programmes
• Run hackathons, grants, or incentive-based builder campaigns
• Created technical content and product narratives that developers trusted
• Built developer funnels and growth systems with proper measurement behind them
• Worked closely with product and engineering to improve the developer journey

You should come across as:

• Crypto-native
• Credible with engineers
• Clear and direct

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• Commercial
• Hands-on
• Outcome-focused
• Strong on systems, tooling, and leverage

WHAT WE WANT TO SEE

You can talk clearly about:

• How you drove real developer usage
• Which programmes actually worked
• How you measured activation, integrations, retention, and ecosystem growth
• How you built trust with developers
• How you translated technical value into messaging that landed
• How you worked across engineering, product, and GTM to improve outcomes

WHY THIS ROLE

• Senior, high-impact position
• Fully remote
• Cash, token, and equity upside
• Direct work with founders and senior leadership
• Chance to build developer GTM from the ground up
• Strong investor backing
• Enterprise traction already in place
• Real ownership, not just advocacy

COMPENSATION

• $200k-$220k USD base
• Token upside
• Equity upside
• 100% remote

INTERESTED?

If you’ve helped a Web3 infrastructure, protocol, or developer tooling company win with developers and can show real outcomes across adoption, usage, integrations, and ecosystem growth, apply!