Chief of Marketing (Cofounder-Level)

Profit-Sharing Model (Not a Salaried Position)

About the Program

The German for Girls in Tech initiative empowers women and girls across Africa who are skilled in tech by equipping them with essential German language skills and connecting them to job opportunities in Germany and other German-speaking regions.

Role Overview

We’re seeking a strategic, hands-on Chief of Marketing with an entrepreneurial mindset—someone who can take full ownership of our marketing efforts while building and scaling systems from the ground up. As an early team member in a cofounder-level role, you’ll lead the development and execution of marketing, social media, email outreach, and event strategies that drive engagement, partnerships, and program growth.

This is not a traditional job—it’s a mission-driven opportunity for a self-starter who thrives in fast-moving environments, takes initiative, and wants to make a measurable difference in the lives of African women in tech. Your compensation will be based on a profit-sharing model, meaning your success grows alongside the initiative’s impact.

Key Responsibilities

Marketing Leadership

• Define and own the overall marketing strategy to grow brand awareness, program participation, and partnerships.
• Shape the marketing roadmap in collaboration with the founder and other team leads.
• Ensure consistency in voice, brand, and messaging across all channels.

Social Media Management

• Lead the creation of high-impact, engaging content across Instagram, LinkedIn, Twitter, and more.
• Build a content calendar aligned with campaigns and program milestones.
• Engage directly with our growing community of women in tech.

Marketing & Growth Strategy

• Design and implement marketing campaigns that align with the program’s mission and growth objectives
• Collaborate with the founder and team to shape the overall marketing roadmap
• Analyze metrics and adjust strategies based on performance insights

Event Marketing & Coordination

• Plan and promote online events, workshops, and webinars.
• Partner with trainers, speakers, and collaborators to deliver high-value sessions.
• Leverage events as marketing tools to attract, convert, and retain participants.

Email Marketing

• Develop and manage email marketing campaigns to inform and engage stakeholders.
• Segment audiences and use personalization to increase open and conversion rates.
• Optimize subscriber growth and retention with consistent, value-driven content.

Data & Growth Optimization

• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.
• Adjust strategies based on insights to improve reach, engagement, and conversions.
• Drive continuous experimentation and improvement across all marketing channels.

Key Qualifications

• 3+ years in marketing, ideally with leadership experience or startup exposure.
• Strong background in content strategy, digital marketing, and growth campaigns.
• Experience coordinating or promoting events (virtual or in-person).
• Proficient with email marketing and analytics tools.
• Creative, resourceful, and highly organized with strong communication skills.
• Passion for women's empowerment, education, and technology.
• English required; German is a plus.

What’s in It for You?

• Profit-Sharing Opportunity: Your earnings grow as the initiative grows
• Flexible Work Environment: 100% remote, manage your own schedule
• Make an Impact: Help shape the future of African women in tech
• High Growth Potential: Work in a cofounder-level role with ownership and autonomy

How to Apply

If you're ready to take ownership of social media, marketing, events, and email communications for a purpose-driven initiative, we want to hear from you! Please apply only if you’re comfortable with a profit-sharing model and committed to driving real impact.

German for Girls in Tech is an equal opportunity initiative. We welcome applicants from all backgrounds and are committed to creating an inclusive, diverse environment.