We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation. The role requires managing and optimizing content across all PESO channels, improving CTA placements, and tracking performance metrics. The ideal candidate will have 3+ years of experience in marketing/PR in iGaming and strong content management skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
We are looking for a Product Marketing Manager who will drive content and product marketing initiatives across multiple channels, ensuring strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.
Location: office-based in Valencia, Spain (relocation supported)
Responsibilities:
- Manage and optimize content across all PESO channels (paid, earned, shared, owned)
- Improve CTA placements and overall conversion flow across content assets
- Execute and optimize content distribution and user activation strategies
- Track and analyze performance metrics (OR, CR, content reach, reprints) and implement improvements
- Own and continuously update website and social media content aligned with SEO and growth goals
- Coordinate cross-functionally with content, marketing, business development, and legal teams
- Identify new opportunities for placements, partnerships, and media exposure
- Work with external media, journalists, and partners across different markets
- Improve content production workflows for better speed and quality
- Manage and oversee content delivery from external contributors and subcontractors
- Refresh and optimize evergreen content and creative assets
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Requirements:
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- 3+ years of experience in marketing / PR in iGaming
- Experience in B2B or SaaS is a strong advantage
- Strong content management skills (copywriting + structuring + basic design understanding)
- Solid understanding of SEO and B2B lead generation principles
- Experience working with media, partners, and external stakeholders
- Ability to work with briefs and deliver ready-to-publish content
- Experience with marketing tools and performance tracking
- Strong organizational skills and ability to manage multiple stakeholders
- Affiliate marketing/reputation management experience is a plus
- English: B2/C1+ (fluent), additional languages are a plus
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