Marketing Manager

About MetaCTO

MetaCTO is a high-velocity product and engineering partner helping companies go from idea → product → scale—fast. We combine senior engineering with AI-accelerated delivery to build web, mobile, and AI systems that actually ship. Our clients range from funded startups to mid-market companies building serious products.

We are now expanding beyond MVP development into a new AI-first product line:

• AI Engineering Maturity (AEMI)
• Enterprise context / knowledge systems
• AI Lightning Pods (rapid delivery teams)

This role will help define how those offerings go to market.

Role Overview

We’re hiring a hands-on Marketing Manager to own pipeline generation, messaging, and execution across our marketing channels. This is a high-impact role that blends project management, contractor coordination, and campaign execution — with strategic direction from the founder.

You will:

• Turn positioning into campaigns and manage them end-to-end
• Coordinate and direct contractors across SEM, SEO, social, copywriting, and podcast
• Connect marketing output directly to pipeline and revenue
• Work closely with the founder, who leads sales and overall strategy

What You’ll Own

1. Pipeline Generation

• Own marketing-sourced pipeline (not just traffic or leads)
• Manage and optimize Google Ads / SEM, LinkedIn campaigns, and landing pages and conversion flows
• Track performance from click → lead → opportunity

2. Messaging & Positioning

• Translate evolving AI product offerings into clear, compelling narratives
• Help define AEMI positioning, AI product/service packaging, and website and landing page messaging
• Continuously refine based on market response

3. Contractor Leadership

• Own and coordinate contractors across SEM, SEO, social, copywriting, and podcast booking
• Set direction, review output, ensure consistency

4. Content Engine

• Drive consistent output across LinkedIn, blog / SEO, case studies, and founder-led content
• Turn real client work into market-facing assets

5. Case Study & Testimonial Management

• Own the end-to-end process for capturing and publishing client case studies
• Coordinate with project teams to identify compelling success stories and measurable outcomes
• Collect and manage client testimonials for use across website, proposals, and sales collateral
• Maintain a library of up-to-date case studies and testimonials organized by industry, service, and outcome

6. Funnel Integration

• Ensure all marketing feeds into CRM and pipeline
• Work closely with sales ops to improve lead quality, tighten conversion paths, and eliminate attribution gaps

What Success Looks Like (First 90 Days)

• Clear positioning for AI product lines live on site
• Paid channels producing consistent qualified leads
• Active content cadence (weekly output)
• Clean handoff into CRM and pipeline
• Visibility into cost per lead, cost per opportunity, and channel performance

Requirements

• 5–10+ years in B2B marketing (services, SaaS, or hybrid)
• Experience running paid acquisition (Google, LinkedIn)
• Strong writing and messaging ability
• Experience managing contractors or small teams
• Comfortable working directly with founder / leadership
• Ability to move fast and iterate

What We Value

• Ownership over outcomes (not activity)
• Clarity and speed
• Strong taste in messaging and positioning
• Comfort with ambiguity and iteration

Full-time, 100% Remote (US Preferred)

Salary Range $110,000 – $140,000

Benefits include: 100% remote work, medical benefits, and 401(k) plan.