Senior Digital Marketing Manager

About Kalkomey

Kalkomey Enterprises is the trusted guide to outdoor success. Every year, millions of people rely on our platform to gain the knowledge and confidence needed to safely explore the outdoors.

Since 1995, Kalkomey has partnered with government agencies across North America to deliver the education that powers responsible outdoor recreation. Our courses and technology platforms support certification programs used by wildlife, parks, and boating agencies while helping outdoor enthusiasts develop the skills needed to safely enjoy activities like hunting, fishing, boating, and snowmobiling.

Today, Kalkomey offers more than 360 online learning experiences supported by integrated web and mobile applications. Together, these solutions help make outdoor recreation more accessible, responsible, and safe for generations to come.

We believe education builds confidence, and confidence opens the door to the outdoors.

About This Opportunity

We’re looking for a strategic, analytical, and highly collaborative Senior Digital Marketing Manager to serve as a key growth leader within our marketing organization. This role is focused on driving growth through experimentation, funnel optimization, and cross-channel strategy, rather than direct ownership of individual marketing channels.

The ideal candidate brings a passion for the outdoors and a deep curiosity about how customers discover, adopt, and engage with digital products. You’ll work closely with the product, analytics, and marketing teams to identify growth opportunities across the funnel, design and execute experiments, and help ensure new consumer products and features launch successfully into the market.

You must reside in one of these US states: You must reside in one of the following U.S. states: AZ, CO, FL, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI — or in Ontario, Canada.

What You’ll Do

Growth Strategy & Leadership:

• Act as a senior thought partner within the marketing team, helping define growth strategy, priorities, and success metrics.
• Identify and evaluate growth opportunities across channels, products, and the consumer funnel.
• Influence channel mix and investment decisions through insights, experimentation results, and performance analysis.

Experimentation & Funnel Optimization

• Lead the development of a structured growth experimentation roadmap across acquisition, activation, and conversion touchpoints.
• Partner with the product and analytics team to design, execute, and analyze experiments across the purchase experience (onboarding, purchase funnel, post-purchase).
• Translate experiment learnings into scalable growth loops and repeatable frameworks.

Product & Feature Launch Enablement

• Play a key role in planning and executing go-to-market strategies for new consumer products and features.
• Help define launch goals, measurement plans, and post-launch optimization strategies.
• Ensure learnings from launches inform future growth initiatives and marketing strategies.

Performance Analysis & Insights

• Analyze cross-channel performance data to identify trends, risks, and opportunities.
• Develop clear performance narratives and strategic recommendations for marketing leadership and senior stakeholders.
• Partner with the analytics team to ensure growth metrics and dashboards support data-backed decision-making.

Cross-Functional & Cross-Channel Collaboration

• Serve as a connective leader across paid marketing, product, analytics, creative, and lifecycle marketing teams.
• Ensure growth initiatives are aligned and coordinated across channels, without directly owning all day-to-day execution.
• Help foster a culture of collaboration, testing, and continuous improvement across the marketing organization.

What You’ll Need

• 7-10 years of experience in digital marketing, growth marketing, or experimentation-focused roles.
• Proven experience leading growth initiatives tied to conversion, funnel performance, and business outcomes.
• Strong analytical and strategic skills with the ability to synthesize data into clear insights and recommendations.
• Experience partnering closely with product and analytics teams on experimentation and conversion optimization initiatives.
• Demonstrated ability to influence strategy and outcomes without direct channel ownership.
• Familiarity with experimentation frameworks, A/B testing methodologies, and growth analytics.
• Prior experience working with analytics, product analytics, experimentation, and BI tools (e.g., Google Analytics, Mixpanel, LaunchDarkly, Looker, Tableau).
• Strong communication skills and executive presence, with experience working cross-functionally and with senior stakeholders.
• Growth mindset, adaptability, and comfort operating in ambiguity.
• Passion for outdoor recreation and alignment with Kalkomey’s mission.
• Experience working in subscription, education, or consumer digital products is a plus.

Competencies

Growth Strategy & Innovation

Develops and drives data-informed growth strategies that align with company objectives and user behavior.

Analytical Insight

Synthesizes cross-channel data into actionable insights that guide marketing decisions and strategic direction.

Experimentation Leadership

Designs and executes structured testing plans across the funnel; translates results into scalable growth initiatives.

Product Marketing Enablement

Effectively supports go-to-market planning for new features and products by aligning growth and product teams.

Cross-Functional Collaboration

Acts as a strategic partner across product, analytics, creative, and lifecycle teams to ensure cohesive marketing execution.

Performance Optimization

Identifies key performance trends and refines marketing initiatives based on data, feedback, and testing.

Strategic Communication

Clearly presents performance narratives and recommendations to senior stakeholders and non-marketing teams.

Growth Mindset & Adaptability

Thrives in a fast-paced, ambiguous environment with a proactive, test-and-learn approach to digital growth.

What We Offer

In addition to a competitive salary and annual bonus, we offer these great benefits:

• We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position
• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)

Kalkomey is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Kalkomey is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email pops@kalkomey.com