Marketing Director - Brand Communications

office beacon south africa โ€ข South Africa
Remote
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AI Summary

Lead marketing initiatives, brand development, and campaign execution. Oversee end-to-end marketing operations, including sponsorship activations, website updates, and brand creative management. Collaborate with executive leadership, sales teams, and creative staff to ensure consistent messaging and strong brand presence.

Key Highlights
Omni-channel marketing strategy and execution
Project and team management
Marketing operations and campaign execution
Key Responsibilities
Oversee end-to-end marketing operations
Maintain consistent brand positioning and messaging
Lead overall marketing strategy and campaign execution
Technical Skills Required
Google Workspace Presentation Tools Project Management Slack Marketing Automation Platforms CRM Systems Analytics Tools Excel
Benefits & Perks
Remote work
USA Hours (3pm to 12am) SAST

Job Description


Job Title: Marketing Director โ€“ Brand Communications Marketing (Remote)

Working Hours: USA Hours (3pm to 12am) SAST


About Office Beacon


Founded in 2001, Office Beacon is a global leader in remote staffing managed services,

offering innovative solutions that drive business growth and operational efficiency. Our expertise

spans back-office support, creative design, IT services, and customer service. We host

high-impact events such as VIP experiences, tradeshows, and partner programs, all designed to

strengthen client relationships and enhance brand visibility.


Why Work with Us


At Office Beacon, you'll be part of a fast-growing, global organization where initiative and results

are rewarded. We value teamwork, continuous learning, and marketing excellence. If you thrive

on leading multi-channel campaigns and collaborating with high-performing teams, we want you

to join us.


Position Overview

Office Beacon is seeking an experienced and strategic Marketing Director to lead our marketing

initiatives, brand development, and campaign execution.

This role will oversee the planning and execution of integrated marketing campaigns, development of creative brand assets, website and digital presence, internal communications, and marketing support for events and partnerships.


The ideal candidate is both strategic and hands-on, capable of guiding marketing direction while

managing the creative, operational, and communication elements that support company growth. This leader will collaborate closely with executive leadership, sales teams, and creative staff to ensure consistent messaging, strong brand presence, and effective marketing programs.


Key Responsibilities

Omni-Channel Marketing Strategy & Execution

โ— Oversee end-to-end marketing operations, including sponsorship activations, website

updates, brand creative management for paid advertising design, content creation, and

internal corporate communications, ensuring streamlined execution across remote teams

and external partners.

โ— Maintain consistent brand positioning and messaging across all touchpoints,

unifying creative direction, storytelling, and value propositions throughout the customer journey.

โ— Lead overall marketing strategy and campaign execution, driving integrated

initiatives across digital, social, email, website, and events to generate awareness,

engagement, and qualified leads.

โ— Maintain consistent brand positioning and messaging across all touchpoints,

unifying creative direction, storytelling, and value propositions throughout the customer

journey.

โ— Direct campaign planning and development of creative brand assets, ensuring

marketing collateral, digital content, and sales materials reinforce brand identity and

business objectives.

โ— Oversee website strategy and digital presence, aligning content, messaging, and

user experience to support marketing campaigns and drive conversion.

โ— Guide internal communications and cross-functional marketing alignment,

supporting leadership messaging, company initiatives, and collaboration across

marketing, sales, and executive teams.

Project & Team Management

โ— Use tools like Asana to manage timelines, tasks, and deliverables for multiple

campaigns and initiatives

โ— Lead and manage remote and cross-functional teams, ensuring seamless collaboration

and communication.

โ— Develop and implement scalable marketing processes to improve operational efficiency and performance tracking.


Skills & Qualifications

Required Experience


โ— Bachelorโ€™s degree in Marketing, Business, Communications, or related field (MBA preferred).

โ— 7+ years of experience in omni-channel marketing

โ— Proven ability to execute campaigns across digital, traditional, and event platforms

โ— Experience managing remote staff and working with project management tools like Asana, Trello, or Monday.com.

โ— Strong knowledge of performance marketing and multi-channel attribution models (e.g.,

MTA, Google Analytics).

โ— Expertise in managing marketing operations, including tagging, campaign QA, media

buying, and vendor coordination.


Key Skills


โ— Excellent organizational and project management skills to juggle multiple priorities.

โ— Strong verbal and written communication skills to engage stakeholders, vendors, and internal teams.

โ— Analytical mindset with a focus on data-driven decision-making and performance optimization.

โ— Process-driven professional with the ability to develop and implement scalable workflows.

โ— Ability to adapt to fast-paced environments and handle last-minute changes with confidence.


Technical Requirements

Key Software & Tools

โ— Google Workspace (Slides, Docs, Drive for collaboration)

โ— Presentation Tools (Canva, PowerPoint, Keynote, Google Slides)

โ— Project Management (Asana, Trello, Monday.com โ€“ for task management and workflow)

โ— Slack (team communication and feedback loops)

โ— Proficiency with marketing automation platforms (e.g., HubSpot, gohighlevel), CRM systems, and analytics tools (e.g., Google Analytics, Tableau).

โ— Advanced Excel skills for data analysis and performance monitoring.

โ— Experience with MMM (Marketing Mix Modeling) and brand measurement tools is a plus.


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