Join Frenus GmbH as a Content & Community Specialist to shape the company's digital presence through high-quality content creation, research, and community engagement. The ideal candidate will work closely with the marketing team to develop compelling content that resonates with B2B audiences. This role requires a dynamic and detail-oriented individual with expertise in content creation, LinkedIn, and B2B topics.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
About The Company
Frenus GmbH is a Germany-based market research and execution firm dedicated to assisting leading organizations such as Mercedes-Benz, Deutsche Telekom, Hilti, and Zoom in making informed strategic decisions and strengthening their connections with target audiences. Our expertise spans market intelligence, community building, and sales enablement, with a specialized focus on B2B technology, digitalization, and innovation sectors. We pride ourselves on delivering actionable insights and fostering meaningful engagement to drive growth and transformation for our clients.
About The Role
We are seeking a dynamic and detail-oriented Content & Community Specialist to join our expanding marketing team. This role offers an exciting opportunity to shape Frenus' digital presence through high-quality content creation, research, and community engagement across multiple platforms including LinkedIn, Beehiiv, and our Webflow blog. The ideal candidate will work closely with our Senior Digital Marketing Manager, marketing team, and leadership to develop compelling content that resonates with our target B2B audiences. Your primary responsibility will be to identify trending topics, analyze high-performing posts, and produce engaging newsletters, articles, and social media content that elevates Frenus’ brand visibility and thought leadership in the industry.
This role is built on a foundation of research excellence, proficiency with digital tools, and a genuine interest in B2B topics such as marketing, manufacturing, next-generation vehicles, and private equity & M&A. Your efforts will directly influence how Frenus is perceived in the market, helping us grow our community and establish our authority in the digital space.
Qualifications
- Proven experience with LinkedIn as a platform for content, outreach, or community management within a B2B context.
- Proficiency with AI-powered tools such as ChatGPT, Claude, Perplexity, Canva, and Beehiiv, understanding their capabilities and limitations.
- Ability to manage high-volume content production, including creating 15+ newsletter editions per week across various verticals, while maintaining quality and consistency.
- Strong written communication skills in English, with the ability to craft clear, engaging messages tailored for a European B2B audience.
- Experience in content creation, editing, and polishing to ensure professional presentation and impact.
- Excellent organizational skills, capable of managing multiple projects and deadlines effectively.
- Enthusiasm for researching industry trends, emerging topics, and competitive insights to inform content strategy.
- Team-oriented mindset with proactive communication, openness to feedback, and a collaborative approach.
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- Identify and analyze high-quality LinkedIn posts from our ideal customer profiles across key industry topics such as B2B Marketing, Smart Manufacturing, Next-Gen Vehicles, and Private Equity & M&A.
- Surface trending topics, popular posts, and industry hype to inform content creation and community engagement strategies.
- Research, structure, and support the publication of 15 bi-weekly newsletter editions across LinkedIn and Beehiiv, ensuring content is structured, visually appealing, and valuable to readers.
- Draft and manage Beehiiv newsletter editions, maintaining a consistent voice and high engagement levels.
- Write and publish concise, optimized summary articles for each newsletter edition on the Webflow blog, enhancing SEO and readability.
- Monitor industry trends and emerging topics in B2B tech, digitalization, and consulting to keep content relevant and timely.
- Support the creation of LinkedIn posts, comments, and community interactions, employing best practices to foster engagement and dialogue.
- Assist in organizing and promoting online events such as webinars and roundtables, integrating these activities into the content calendar to maximize reach and participation.
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- Opportunity to make a tangible impact from day one, influencing how Frenus and its communities are perceived in the industry.
- Work within a smart, collaborative team with a flat hierarchy, where your ideas and contributions are valued and encouraged.
- Access to a culture of continuous learning and innovation, with tools and resources to support your professional growth.
- Fully remote work environment aligned with CET time zone, ensuring seamless collaboration with the global team without unusual hours.
- Engage in meaningful projects that contribute to industry advancements and client success.
- Competitive compensation package and flexible working arrangements.
Frenus GmbH is committed to fostering an inclusive and diverse workplace. We believe that diverse perspectives and backgrounds enhance our creativity, innovation, and overall success. We welcome applications from all qualified individuals regardless of race, gender, age, sexual orientation, disability, or background. Our hiring process is designed to be fair and equitable, ensuring equal opportunity for all candidates to contribute and thrive within our organization.
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