Segment Marketing Manager - Data Center Solutions

On the heels of achieving 3X growth, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Apply below and let’s start the conversation.

Who We Are

Virginia Transformer is the largest U.S.-owned producer of power transformers in North America, and we’ve been able to grow the past 50-plus years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times.

As a privately held, organically growing company, we thrive on nimbleness, innovation, and tenacity.

Join Our Team

If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast-moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

We’re looking for those ready to lead, fueled by commitment, and driven by impact. We are growing so fast that all our available roles are not yet posted, so let us know if you are interested and we will follow-up.

Job Title and Job Description

Marketing Manager – Data Center Solutions

Location: Roanoke, VA (Onsite) Competitive Relocation Support Offered.

Company: Virginia Transformer Corp. (VTC)

About Virginia Transformer Corp.

Virginia Transformer Corp. (VTC) is the largest privately owned transformer manufacturer in North America, serving utilities, renewable energy, and mission-critical industries—including hyperscale and colocation data centers. With vertically integrated manufacturing, rapid lead times, and industry-leading engineering expertise, VTC partners with customers to power the world’s most critical infrastructure.

Position Summary

The Segment Marketing Manager – Data Center is responsible for owning and advancing the company’s go-to-market strategy for the data center and digital infrastructure business segment, including hyperscale, colocation, enterprise, and emerging AI-driven facilities. This role serves as the voice of the market—translating customer needs, electrical architectures, regulatory constraints, and innovation trends into actionable strategies that drive product alignment, demand generation, and commercial success.

This position requires deep familiarity with data center electrical systems, power-availability challenges, and next-generation architectures such as 800VDC distribution, solid-state transformers (SSTs), and evolving grid-to-chip requirements.

Key Responsibilities

Segment Strategy & Market Leadership

• Own the Data Center segment strategy, including market sizing, segmentation (hyperscale, colocation, enterprise, edge), ICP definition, and growth prioritization.
• Serve as the internal subject-matter expert on data center power infrastructure, including utility interconnection, medium- and high-voltage equipment, redundancy architectures, and resiliency requirements.
• Track and communicate macro and micro trends impacting the segment (AI load growth, grid congestion, supply-chain constraints, regulatory pressures, sustainability targets).

Customer & Ecosystem Understanding

• Develop a deep understanding of data center customers and influencers, including:
• Hyperscalers and cloud service providers
• Colocation operators
• EPCs, AE firms, and design consultants
• Utilities and interconnection stakeholders
• Translate customer pain points (lead times, reliability, footprint, efficiency, scalability) into clear value propositions and positioning.

Product & Portfolio Alignment

• Partner with Product Management, Engineering, and Operations to:
• Inform product roadmaps based on segment needs and future electrical architectures
• Provide market input on equipment availability constraints, capacity planning, and lead-time mitigation
• Support innovation planning related to 800VDC systems, SSTs, modular substations, advanced cooling, and digital monitoring

Messaging, Positioning & Content

• Develop and maintain segment-specific messaging frameworks, value propositions, and solution narratives
• Guide the creation of technical and commercial content including:

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• White papers, application notes, and thought-leadership pieces
• Sales enablement tools, playbooks, and competitive positioning
• Industry-event messaging and executive presentations

Go-to-Market & Sales Enablement

• Partner with Sales, Channel, and Business Development teams to:
• Enable data-center-focused selling strategies
• Support major pursuits, customer briefings, and executive engagements
• Align marketing programs with account-based marketing (ABM) initiatives

Competitive & Market Intelligence

• Monitor competitors, substitutes, and adjacent technologies impacting data center power infrastructure
• Develop competitive insights related to technology differentiation, capacity claims, delivery timelines, and reliability positioning
• Synthesize insights into actionable recommendations for leadership

Required Qualifications

• Bachelor’s degree in Marketing, Engineering, Business, or a related field (technical background strongly preferred)
• 5–10+ years of experience in B2B marketing, segment marketing, or product marketing within:
• Electrical equipment
• Power systems
• Data center infrastructure
• Industrial or energy-adjacent markets
• Demonstrated understanding of data center electrical requirements, including:
• Medium- and high-voltage power distribution
• Redundancy and resiliency concepts (N, N+1, 2N)
• Grid interconnection and utility coordination

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• Experience translating complex technical concepts into clear, compelling business value

Preferred Experience & Knowledge

• Familiarity with data center electrical architectures and emerging innovations, including:
• 800VDC distribution
• Solid-state transformers (SSTs)
• Modular and prefabricated power systems
• Understanding of supply-chain and manufacturing constraints affecting large electrical equipment availability
• Exposure to AI-driven data center growth and its implications for power density and grid capacity
• Experience supporting long-cycle, engineered-to-order sales environments
• Strategic market analysis and segmentation
• Strong cross-functional collaboration and influence
• Executive-level communication and storytelling
• Technical curiosity with commercial acumen
• Ability to operate at both strategic and tactical levels
• Comfort working in complex, matrixed industrial organizations

Success Looks Like

• Clear, differentiated positioning of the company as a trusted partner in data center power infrastructure.
• Strong alignment between market needs, product roadmaps, and go-to-market execution.
• Improved sales effectiveness and customer engagement within the data center segment.
• Proactive identification of market shifts and emerging technologies impacting future growth.

Why Join Virginia Transformer

• Be part of a company that plays a critical role in powering communities, industries, and the digital economy.
• Work with highly skilled engineers and manufacturing teams solving real-world infrastructure challenges.
• Create content that has purpose, impact, and long-term value.
• Grow your skills in a technically rich and meaningful environment.