Marketing Analytics Professional

Wargaming • Serbia
Relocation
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AI Summary

We are seeking a marketing analytics professional with a focus on data quality and AI-driven automation to improve marketing measurement, reporting, and decision-making. This role combines marketing analysis, data operations, and applied AI to ensure trusted, consistent data across multiple sources and to automate dashboards, attribution insights, and scalable analytical workflows. The ideal candidate will have a strong foundation in marketing analytics and hands-on experience with data analysis and automation.

Key Highlights
Analyze marketing channels performance and deliver actionable recommendations
Build and automate KPI reporting
Design AI-powered automations for reporting, insight generation, anomaly detection, and campaign recommendations
Key Responsibilities
Analyze marketing channels performance and deliver actionable recommendations
Build and automate KPI reporting
Support and automate experiment measurement (A/B, incrementality, creative testing)
Design AI-powered automations for reporting, insight generation, anomaly detection, and campaign recommendations
Own marketing/attribution data quality across sources (AppsFlyer + ad platforms), including validation and tracking troubleshooting
Develop and maintain predictive models
Partner with marketing, product, and engineering on tracking requirements, measurement plans, and documentation
Technical Skills Required
SQL Python BI tools workflow automation AppsFlyer BigQuery Snowflake dbt Airflow SKAdNetwork LLM tooling predictive modeling techniques regression/classification time-series forecasting uplift/propensity modeling
Benefits & Perks
Additional vacation days based on years of service at Wargaming
Additional paid time off
Sick Leave Compensation
Maternity Leave Benefits
Premium Private Health Insurance
Career development and education opportunities within the company
English clubs and platform for learning languages
Mental well-being program
Commuting allowance
Company events
FitPass membership
Discounts for employees
Personal Gaming Account
Coffee, fruits, and snacks in the office
On-site canteen with subsidized prices for food and drinks
Seniority Awards
Referral program
Nice to Have
Experience with warehouses (BigQuery/Snowflake)
Experience with SKAdNetwork and privacy-safe attribution
Experience operationalizing LLM workflows (prompting, evaluation, guardrails) for analytics use cases

Job Description


Job Overview

We are seeking a marketing analytics professional with a focus on data quality and AI-driven automation to improve marketing measurement, reporting, and decision-making. This role combines marketing analysis, data operations, and applied AI to ensure trusted, consistent data across multiple sources and to automate dashboards, attribution insights, and scalable analytical workflows.


Reports to

  • Team Lead of Data & Marketing Technology


What will you do?

  • Analyze marketing channels performance and deliver actionable recommendations
  • Build and automate KPI reporting
  • Support and automate experiment measurement (A/B, incrementality, creative testing)
  • Design AI-powered automations for reporting, insight generation, anomaly detection, and campaign recommendations
  • Own marketing/attribution data quality across sources (AppsFlyer + ad platforms), including validation and tracking troubleshooting
  • Develop and maintain predictive models
  • Partner with marketing, product, and engineering on tracking requirements, measurement plans, and documentation.
  • Help maintain data pipelines/semantic layers; ensure metric definitions and transformation logic are clean and well-documented


What are we looking for?

  • STEM education
  • Strong foundation in marketing analytics: attribution, funnels, cohort/retention, LTV, ROAS/CAC, experimentation
  • Hands-on experience with data analysis and automation (SQL + Python, BI tools, workflow automation)
  • Familiarity with mobile attribution/measurement platforms (e.g., AppsFlyer) and multi-source marketing data integration
  • Proactive mindset and eagerness to grow practical AI skills (ML fundamentals, LLM tooling, data quality automation)


What additional skills will help you stand out?

  • Experience with warehouses (BigQuery/Snowflake), dbt, Airflow, or similar
  • Experience with SKAdNetwork and privacy-safe attribution
  • Experience operationalizing LLM workflows (prompting, evaluation, guardrails) for analytics use cases
  • Experience with predictive modeling techniques (e.g., regression/classification, time-series forecasting, uplift/propensity modeling) and model evaluation


Work mode

  • OHybrid (2-3 days of work from the office)
  • This role is eligible for relocation & immigration support.


Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Belgrade include:

  • Additional vacation days based on years of service at Wargaming: up to 5 days on top of the statutory minimum
  • Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)
  • Sick Leave Compensation, Maternity Leave Benefits
  • Premium Private Health Insurance
  • Career development and education opportunities within the company
  • English clubs and platform for learning languages
  • Mental well-being program (iFeel)
  • Commuting allowance
  • Company events
  • FitPass membership
  • Discounts for employees
  • Personal Gaming Account
  • Coffee, fruits, and snacks in the office
  • On-site canteen with subsidized prices for food and drinks
  • Seniority Awards
  • Referral program - you can recommend the best talents to the Company and receive a reward


Please submit your CV in English to ensure smooth processing and review.


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