Brand & Digital Experience Manager

Overview

Our client—a community-rooted wellness brand and division of a leading mental health non-profit—is seeking a versatile Brand & Digital Experience Manager. This organization produces major cultural touchstones, including the nation’s largest weekly public yoga gathering (averaging 18,000+ attendees) and large-scale community wellness festivals.

We are looking for a creative powerhouse to own their digital ecosystem. This role combines high-level brand strategy, day-to-day social media execution, and Squarespace management to ensure the mission resonates across every channel. Working directly with the leadership team, you will turn their digital presence into a living portfolio of real-world community impact.

Key Responsibilities:

Brand & Content Strategy

• Brand Foundation: Audit existing assets to synthesize a clear brand narrative that appeals to community members, sponsors, and donors.
• Strategic Framework: Establish core content pillars and distinct "personalities" for our event properties while maintaining a cohesive Yerbana voice.
• Mission Storytelling: Articulate our connection to the CSA to deepen donor engagement and sponsor interest.

Social Media & Community Management

• Calendar Ownership: Manage the full content calendar end-to-end, prioritizing manual posting for maximum reach.

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• Content Creation: Transform raw media into polished Reels, carousels, and graphics using Canva.
• Event Promotion: Execute weekly posts for Yoga in the Park (May–Sept) and monthly campaigns for the Wellness Block Party.
• Engagement: Build genuine connections by responding to DMs and comments in a warm, on-brand voice.

Website Management (Squarespace)

• Event Page Ownership: Maintain and update all event pages to reflect the current season's energy.
• Living Portfolio: Build out pages showcasing sponsors, studio partners, instructors, and DJs with photos and bios as they are confirmed.
• Maintenance & Optimization: Proactively update CTAs and event links while ensuring the site remains visually exceptional and consistent with our social media narrative.

Qualifications:

• Strategy & Design: Proven experience in brand or content strategy with a strong eye for visual consistency.
• Technical Proficiency: Expert-level knowledge of Instagram/TikTok algorithms and high proficiency in Squarespace and Canva.
• Content Production: Equally skilled in video editing (Reels/recaps) and static design.
• Detail-Oriented: Highly organized and able to manage recurring weekly updates during our peak season (May–September).

Nice to Have:

• Background in wellness, fitness, or lifestyle brands.
• Experience with nonprofit or cause-driven storytelling.
• Familiarity with event platforms like Eventbrite, Sweatpals, or Partiful.

Portfolio: If possible, please provide examples of managed Squarespace sites, social media work, and strategy case studies.

Logistics & Engagement

Engagement Model:

• Phase 1: Launch Sprint (Weeks 1–5): Heavier lift to overhaul the brand narrative and build out 2026 event pages before the May season launch.
• Phase 2: Ongoing Maintenance: ~15–20 hours/week during peak season (May–Sept), scaling back in the off-season.

Location: Fully remote; async workflow with regular founder check-ins.

Rate: $8.00 – $11.00 per hour