Senior Growth Strategist, B2B Marketing Ecosystem

We’re looking for a senior growth strategist to design and lead a connections-led growth system across Afterpay's B2B marketing ecosystem. This role will define how channels, journeys, data and teams work together to drive measurable outcomes across acquisition, conversion and activation.

You’ll own the development and operationalisation of our connections strategy — translating ambition into clear growth journeys, orchestrated execution plans and a prioritised roadmap across paid, web, lifecycle, ABX, product and analytics.

This is a highly cross-functional role that sits at the intersection of strategy, operations and performance. You’ll work closely with senior stakeholders across marketing, product, sales and analytics, as well as agency partners, to align execution around a single growth system.

What You’ll Own

Growth Journey Design (Core Accountability)

• Define and continuously evolve the priority B2B growth journeys (e.g. net-new acquisition, mid-market acceleration, enterprise ABX, activation & expansion)
• Align stakeholders across regions and functions around shared journey frameworks
• Identify friction points and opportunities across the full funnel
  
  

Connections Strategy & Orchestration

• Design connection plays that define how paid, web, CRM, ABX, SEO and product work together across journeys
• Define entry points, transitions, orchestration logic and intervention strategies
• Ensure initiatives ladder into journeys and deliver measurable movement across the funnel
  
  

Roadmap Leadership & Prioritisation

• Translate strategy into a sequenced, cross-functional growth roadmap
• Align priorities across internal teams and agency partners
• Identify dependencies, unblock teams and ensure delivery momentum
  
  

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Measurement Alignment & Decision Frameworks

• Define journey-level KPIs and success metrics
• Partner with analytics teams to align reporting across GA360, Snowflake and BI tools
• Establish frameworks for investment prioritisation and performance optimisation
  
  

Cross-Team Alignment & Adoption

• Align marketing, product and sales stakeholders around shared operating models
• Drive adoption of journey-led planning across regions and teams
• Lead working sessions and governance forums to maintain alignment
  
  

What We’re Looking For

Experience

• 10+ years in growth strategy, lifecycle, CRM, omnichannel or integrated marketing roles
• Experience leading cross-channel growth strategy in B2B, SaaS, fintech or marketplace environments
• Proven ability to design and operationalise end-to-end growth systems

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• Experience working across multiple stakeholders, regions and agency partners
• Ability to connect strategy, journeys, channels and data into a cohesive model
• Strong understanding of paid, owned, lifecycle, CRO and product growth mechanics
• Comfortable working with conversion, activation and revenue metrics
• Ability to translate analytics into decisions (without needing to be hands-on)
• Strong stakeholder management and alignment skills across senior teams.
  
  

What Success Looks Like (First 6 Months)

• Priority growth journeys defined and aligned across stakeholders
• Connection plays operationalised across key initiatives
• Roadmap sequenced and aligned across teams and partners
• Journey-level reporting embedded into weekly operating cadence
• Clear improvements in funnel visibility, speed-to-activation and conversion velocity
  
  

How we work

This is a remote role, with core working hours aligned to the Australian AEST time zone. We value flexibility but trust you to manage your workload effectively. You’ll stay connected with the team through Slack, G-suite, and email — and your ability to communicate clearly and proactively will set you up for success.

A bit about us: At Dijitally, we’re all about collaboration, curiosity, and making great work together. We create an environment where people support each other, grow together, and feel empowered to do their best. While we move at pace, we know balance matters—so we offer flexibility to help our team stay motivated and energised. Open communication, fresh thinking, and a can-do attitude are what drive us forward.

We celebrate individuality and champion inclusion. If you don’t tick every box but feel this role could be a great fit, we still encourage you to apply. We value potential just as much as experience, and we welcome people of all backgrounds—regardless of race, religion, gender identity, sexual orientation, age, disability, or culture.

Ready to create great experiences? We’d love to hear from you!