Digital Marketing Manager

About The Harbinger Group

We are a fast-paced, growing boutique PR, content, and digital marketing agency. We pride ourselves on being "small but mighty," offering personalized, high-impact strategies for our client roster of mission-driven organizations. We are looking for a skilled Digital Marketing Manager who thrives on solving problems and is obsessed with delivering measurable results. To learn more about what it’s like to work here, read about our company values. 

Job Summary

As a Digital Marketing Manager, you will be the lead strategist and executioner for a small portfolio of client accounts. You will be responsible for creating, implementing, and managing comprehensive digital marketing campaigns—including SEO, PPC, social media, and email—to drive traffic, increase brand awareness, and generate leads. You will work closely with clients to understand their business goals and turn them into actionable digital strategies. 

Key Responsibilities

• Strategy Development & Execution: Develop and implement end-to-end digital marketing strategies for SMB clients across diverse industries.
• Paid Media (PPC/Paid Social): Plan, launch, and optimize paid advertising campaigns on Google Ads and Meta (Facebook/Instagram) and LinkedIn.
• SEO & Content Management: Manage on-page and off-page SEO efforts, including keyword research, content recommendations, and local search performance.
• Social Media & Email Marketing: Develop social media content calendars and execute email marketing campaigns (newsletters, automation flows).
• Client Management & Reporting: Act as a primary point of contact for clients, presenting performance reports, surfacing insights, and providing tactical recommendations.
• Analytics & Optimization: Track, analyze, and report on key performance indicators (KPIs) like CPA, ROAS, and traffic trends using Google Analytics 4 (GA4), LinkedIn Analytics, HubSpot, and other tools.
• Project Management: Utilize Asana to own your delivery outcomes across your client portfolio, ensuring work is completed on time and within budget, client communications are clear and open, and team members are fully informed on project status. 

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Qualifications

• Experience: 3+ years of hands-on digital marketing experience, preferably in an agency setting.
• Platform Proficiency: Expert-level knowledge of Google Ads, Meta Ads Manager, GA4, and SEO tools (SEMrush, Ahrefs, etc.).
• "T-Shaped" Marketer: Strong foundational knowledge across SEO, PPC, social, and email, with deep expertise in at least two areas.
• Communication: Exceptional written and verbal communication skills; comfortable presenting to clients.
• Mindset: A self-starter who takes ownership of outcomes and thrives in a fast-paced, high-performance environment.
• Bonus Skills: Experience with content creation (Canva, Photoshop), WordPress, and CRM systems (HubSpot/GoHighLevel). 

What We Offer

• Competitive salary: Negotiable, depending on experience.

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• 401K plan and company match of 2.5% of salary.
• Profit sharing of 2.5% of salary.
• Performance bonuses.
• Employee health insurance premium paid by the company.
• Generous PTO: 16 accrued days per year, and a bonus week off during the end-of-year holidays when the agency is closed annually.
• Professional development annual stipend: $1,000 and dedicated time for PD during business hours. 
• Fully remote position, no commute.



Key Notes for this Role

• "Run Toward Fire" Mindset: Small agencies need proactive individuals who handle problems immediately, not just wait for direction.
• Hands-on vs. Delegating: You will likely be writing the ads, setting up the campaigns, and analyzing the results, rather than just overseeing a team of specialists.
• Client Communication: High interaction with clients is expected. You will need to explain technical metrics in simple business terms.
• Tool Management: You will likely be responsible for maintaining the website’s SEO functionality in CMS systems like WordPress