Freelance Social Media Manager

Company Description

H-PROOF is a women-led nutraceutical company at the forefront of health and wellness innovation, dedicated to creating dietary supplements that address real-life challenges.

Known for doctor-developed, scientifically backed formulations, H-PROOF launched its first product — The Anytime You Drink Vitamin® — in 2019, reached profitability by 2021, and hit the 2023 Inc. 5000 as the 53rd fastest-growing private company in America. In 2024 we expanded our line with The Anytime You Need Energy®, featuring a patent-pending formula. We've figured it out — now we're scaling.

Role Description

This is a fully remote freelance (1099) engagement for a Social Media Manager who can take real ownership. You'll execute content, run community management, and deliver monthly reporting — working directly with leadership to grow our presence across Instagram, Facebook, TikTok, and Pinterest. We're looking for someone who can hit the ground running.

What You'll Do

Content Creation & Calendar Execution

• Execute a structured content calendar across Instagram, Facebook, TikTok, and Pinterest
• Produce and publish channel-appropriate formats including short-form video, single images, carousels, and infographics

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• Leverage a mix of creator content, brand content, and light content capture to maintain a consistent, on-brand feed
• Drive measurable growth in reach, engagement, and positive community sentiment

Community Management

• Monitor and respond to DMs and comments across all four platforms Monday through Friday
• Maintain a consistent, on-brand voice in all community interactions across organic and paid posts
• Escalate time-sensitive or sensitive issues to leadership as needed

Analytics & Reporting

• Compile and deliver monthly performance analytics reports
• Identify trends, surface insights, and make data-informed recommendations for content optimization

What We're Looking For

• Prior experience managing social media for CPG or consumer health brands (portfolio or examples required)
• Strong short-form video instincts — you know what performs on TikTok and Reels
• Eye for aesthetics with the ability to design on-brand content in Canva or Photoshop
• Sharp copywriting and community voice — you sound like the brand, not a brand manager
• Data-literate and comfortable with analytics tools to measure and optimize performance
• Highly organized, self-directed, and reliable — we care about results, not hours logged
• Available to engage with the community M–F and meet consistent content deadlines