Director of Marketing

🍋 Director of Marketing

🍋 Remote / UK / Malta / EU - Regular travel to Malta for events/ Team meets

🍋 B2B iGaming Events + Media

🍋 Full Time

I’m supporting a rapidly scaling B2B iGaming events and media group that is building one of the most influential brands in the sector. They are hiring a visionary Director of Marketing to lead the full marketing function and drive serious commercial impact.

If you are a strategic marketing leader who thrives in fast‑paced high‑growth environments this is worth your attention 🍋

🍋 The Opportunity

This organisation delivers world‑class summits editorial content research podcasts and high‑value networking experiences. They are expanding into new verticals and need a marketing leader who can elevate brand authority and accelerate revenue growth.

This is not a support role. Marketing is the commercial engine.

What matters is B2B events, media, or SaaS experience where you have built and led a marketing function, not just managed one. Someone from fintech, data, or adjacent B2B sectors is also considered. The key is commercial acumen; they need to understand pipeline, conversion, and the relationship between marketing activity and revenue.

🍋 What You Will Lead

You will inherit a structured four‑pillar marketing framework and a talented team. Your role is to set the strategy drive performance and scale the function.

Your remit includes:

• Owning the full marketing strategy across events media research and new verticals

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• Leading brand evolution and positioning
• Overseeing event marketing to maximise attendance and ROI
• Driving performance across social email SEO paid media PR and content distribution
• Leading commercial marketing to boost ticket sales sponsorship revenue lead generation and conversion rates
• Aligning marketing with revenue targets and full‑funnel performance
• Building a high‑performance team culture with clear KPIs
• Owning budget tooling agency spend and operational excellence
• Championing AI‑enabled marketing efficiencies

🍋 What Success Looks Like

• Strong marketing‑sourced and marketing‑influenced pipeline
• Growth in ticket sales and sponsorship revenue
• Improved conversion rates across the funnel
• Increased direct traffic and branded search
• Bigger share of voice in key markets
• High‑quality inbound commercial enquiries
• A proactive commercially minded marketing team

🍋 What You Bring

• Proven experience building and scaling high‑performance marketing teams
• Strong commercial mindset with deep understanding of pipeline CAC LTV and conversion optimisation
• Experience in B2B events media SaaS or similar high‑velocity environments
• Confident presenting strategy to senior leadership
• Ability to balance high‑level vision with operational oversight
• Comfortable owning revenue‑linked outcomes

Nice to have:

iGaming experience HubSpot or similar CRM knowledge AI‑driven marketing exposure multi‑brand leadership

🍋 Why Join

• Step into a well‑structured marketing organisation ready to scale
• Direct influence on revenue and company growth
• Strategic partnership with a commercially minded leadership team
• Opportunity to shape a multi‑brand portfolio
• Clear path to CMO for high performers

If you are a marketing leader who loves building engines that drive real commercial outcomes this is a standout opportunity.

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