Manager of Marketing & Communications

Traverse City Light & Power (TCLP) is a municipally owned electric and telecom utility serving approximately 13,000 electric and 900 fiber customers. With a team of 55 dedicated employees, we are committed to delivering reliable, innovative, and community-focused services to the residents and businesses of Traverse City.

Position Overview

TCLP is seeking a strategic and motivated Manager of Marketing & Communications to join our team. This role is responsible for leading the planning, management, and execution of marketing and communications activities supporting the Utility’s electric and fiber services. This position translates organizational and departmental strategy into actionable plans, oversees day‑to‑day operations, and ensures consistent, effective communications across all channels. This role provides direction and establishes priorities and performance expectations for customer communications, public relations, and marketing initiatives, while ensuring alignment with organizational goals, operational realities, and community values.

The Manager oversees staff, vendors, and partners; establishes standards and messaging frameworks; and serves as an advisor to leadership on customer, community, and reputational matters.

While this position is leading the planning, management, and execution of marketing and communications activities, the Manager of Marketing & Communications is also expected to perform hands‑on marketing and communications work as needed, particularly during the absence of the Communications Specialist or during periods of increased workload, emergencies, or staffing transitions.

Key Responsibilities

• Lead the development and execution of strategic marketing and communications plans supporting electric and fiber services, aligned with organizational goals.
• Serve as the operational lead for fiber broadband marketing, driving awareness, customer acquisition, conversion, and long‑term retention.
• Direct customer, public, and internal communications, including education initiatives related to reliability, construction, safety, programs, and services.
• Oversee brand management, digital content, website, social media, email campaigns, and accessibility‑compliant communications across all channels.
• Manage media relations, public relations, community outreach, and support leadership with presentations, messaging, and public‑facing materials.
• Provide leadership during crisis and emergency communications to ensure timely, accurate, and coordinated messaging.
• Supervise communications staff, manage vendors and budgets, track performance metrics, and lead cross‑departmental marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, communications, public relations or related field (or equivalent combination of education and experience).
• Minimum five (5) years of progressive experience in marketing/communications, including campaign planning and content development.
• Minimum two (2) years of supervisory or team lead experience.
• Minimum two (2) years of experience leading successful marketing campaign development and execution. 
• Proficient in Microsoft Word, Excel, Teams, SharePoint, and project management software.

Why TCLP?

• Be part of a mission-driven organization that directly impacts your community.
• Enjoy a collaborative, supportive work culture with a strong focus on employee well-being.

Interested in relocating to United State? Check out our comprehensive Relocation Jobs in United State page with detailed relocation packages and benefits.

• Competitive compensation and benefits including health insurance, 100% employer paid dental and vision insurance, 10% employer contribution to a 457 deferred compensation retirement plan, and a defined benefit pension retirement plan.
• Opportunities for professional development and growth.

Salary range is $73,000 - $109,572, with placement dependent on education and experience. To view a detailed job description, additional minimum qualifications, benefit summary, and to apply visit https://jobs.tclp.org/careers/. The position is open until filled.

This position is based in Traverse City, Michigan. Relocation is required.

TCL&P is an Equal Employment Opportunity Employer

A diverse team makes a strong team. As an Equal Employment Opportunity employer, we are strongly committed to creating a dynamic and equitable workforce that mirrors the community and world that we serve. TCL&P encourages people from all backgrounds to apply.