Global CRM Manager

We are looking for an experienced Global CRM Manager to drive CRM strategy across multiple markets, owning the full player lifecycle and scaling retention performance globally.

This role is based in Spain with relocation support provided.

Key Responsibilities:

• Define and execute CRM strategy across multiple markets and products

• Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention

• Plan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)

• Drive segmentation and personalization strategies tailored to different markets and player behaviors

• Analyze CRM performance (LTV, retention, conversion, churn) and translate insights into actionable improvements

• Work closely with Product, Analytics, Content, and Design teams to deliver data-driven campaigns

• Continuously test new mechanics, offers, and communication approaches across different regions

• Monitor market trends and competitors across key geographies

• Ensure compliance with local regulations and responsible gaming standards in each market

Requirements:

• 2+ years of CRM experience

• Proven experience in CRM iGaming across multiple markets (must-have)

• Strong understanding of player lifecycle management and retention mechanics

• Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)

• Strong analytical mindset (segmentation, A/B testing, performance optimization)

• Experience working in cross-functional and international teams

• Upper-Intermediate English or higher