Director of Marketing

ohalo United Kingdom
Remote
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AI Summary

Lead go-to-market strategy, drive growth, and manage marketing team. 7+ years of B2B marketing experience required. Strong product marketing background and domain experience in data governance, data security, or cybersecurity preferred.

Key Highlights
Lead go-to-market strategy
Drive growth
Manage marketing team
Key Responsibilities
Define and evolve Data X-Ray's positioning, messaging, and competitive narrative
Own go-to-market materials
Develop deep expertise in our competitive landscape
Partner with sales and solutions engineering
Manage one direct report
Technical Skills Required
Monday HubSpot CRM/marketing automation platforms
Benefits & Perks
Competitive pay
Meaningful Equity
Workstation and home office stipend
25 days Paid Vacation
Remote first, flexible working
Nice to Have
Experience marketing into regulated industries
Familiarity with federal or public sector go-to-market

Job Description


The Role

We're looking for a Director of Marketing to own our go-to-market strategy and drive Data X-Ray's growth into its next phase. This is a senior individual contributor and people-management role that sits at the intersection of product marketing and demand generation — with a deliberate lean (:60/40) toward product marketing, given the technical depth of our platform and the sophistication of our buyers.

What You'll Own

You'll inherit a strong foundation: a marketer who reports to you, established agency and fractional relationships, and an engaged leadership team. Your job is to build on that foundation — sharpening our market narrative, scaling pipeline, and transitioning fractional support into repeatable, owned processes.

Product Marketing (:60%)

  • Define and evolve Data X-Ray's positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases
  • Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy
  • Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning
  • Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials
  • Lead launch strategy for new product capabilities and integrations

Demand Generation (:40%)

  • Own the demand generation strategy and execution. Develop direct leadflow through multiple channels and work with partners and external agencies to drive qualified pipeline
  • Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs
  • Transition fractional marketing support into scalable, business-as-usual processes
  • Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution

Team & Operations

  • Manage one direct report with room to grow
  • Help define the playbook for scaling the marketing function as Data X-Ray grows

Requirements

What we're looking for

  • 7+ years of B2B marketing experience, with significant tenure in high growth enterprise SaaS
  • Strong product marketing background — you can translate complex technical capability into crisp, compelling narratives for senior enterprise buyers
  • Domain experience in data governance, data security, or cybersecurity is strongly preferred; you should be credible in a room with a CISO or Chief Data Officer
  • Proven track record managing demand generation through external agencies — you know how to set direction, evaluate creative, and drive accountability
  • Comfortable working in a high-ownership, scaling environment where you set the agenda as much as you execute it
  • Strong project management instincts: you can manage agencies, fractionals, internal stakeholders, and your own deliverables in parallel
  • Experience with Monday and HubSpot or similar CRM / marketing automation platforms
  • Excellent written and verbal communication — you can write a sharp one-pager and present to an enterprise customer in the same week

Nice to have

  • Experience marketing into regulated industries — financial services, government, or healthcare
  • Familiarity with federal or public sector go-to-market
  • Prior experience at a company scaling from growth-stage to enterprise

This is a fully remote role open to candidates based in United Kingdom. Compensation is competitive and commensurate with experience and location.

Why Data X-Ray

  • Real ownership — you'll shape how a fast-growing enterprise platform goes to market
  • A product that matters — we operate at the intersection of data security, compliance, and AI readiness, three of the most consequential problems in the enterprise today
  • Direct access to leadership — you'll work closely with the CEO and senior team, not through layers of management
  • Fully remote and flexible — we trust you to deliver

Benefits

💰 Competitive pay

📈 Meaningful Equity as a fast-growing Series A company

💻 Workstation and home office stipend

🏝️ 25 days Paid Vacation (unlimited unpaid)

🏡 Remote first, flexible working

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