Search Engine Strategist - Digital Marketing for Law Firms

ten golden rules • United State
Remote
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AI Summary

This role is a unique opportunity to drive search and strategy for an innovative digital marketing agency serving law firms. You will develop and execute SEO/PPC strategies, explore AI-driven search, and manage client accounts in a fast-paced, performance-driven environment. Requires strong SEO/PPC fundamentals, analytical skills, and a passion for innovation.

Key Highlights
Operate within a high-performance, EOS-driven digital marketing agency focused on law firms.
Develop and execute SEO, PPC, and AI-driven search strategies, including AEO and LSA.
Work in a 100% remote, flexible environment with opportunities for career growth and direct leadership access.
Key Responsibilities
Develop and execute Search Engine Optimization (SEO) strategies across client accounts.
Manage and optimize Pay Per Click (PPC) campaigns, including Google Ads.
Oversee Google Screened Local Service Ads (LSA) performance.
Implement Local SEO strategies, including Google Business Profile (GBP) optimization.
Conduct technical SEO audits (site speed, architecture, indexing, mobile performance).
Lead content strategy aligned with search intent and Ai-driven results.
Execute white-hat link-building strategies.
Analyze performance using Google Analytics, Search Console, and reporting tools.
Identify and test new Ai (Artificial Intelligence) tools and workflows.
Collaborate with internal teams on website launches, optimization, and reporting.
Manage multiple projects simultaneously with strong organization and accountability.
Technical Skills Required
Search Engine Optimization (SEO) Pay Per Click (PPC) Google Ads Local SEO Google Business Profile (GBP) optimization Google Screened Local Service Ads (LSA) Technical SEO audits Google Analytics Google Search Console Artificial Intelligence (AI) tools
Benefits & Perks
100% remote
Flexible schedule
Clear path to Manager
Direct access to Leadership Team
Training, coaching, and conference opportunities
Competitive compensation
Performance bonuses
Unlimited PTO
Bonus & Commission Opportunities
Nice to Have
Experience with technical SEO (site speed, mobile optimization, architecture)
Basic knowledge of HTML/CSS and website development
Understanding of conversion rate optimization (CRO) principles
Experience with SEO testing and experimentation
Familiarity with social media marketing and its impact on search
Strong project management and organizational skills
Passion for innovation and leveraging Ai (Artificial Intelligence)
Commitment to continuous learning and self-development
Previous experience in an SEO or search marketing role

Job Description


Why This Role Is Different

This is not a typical SEO role.

At Ten Golden Rules, you will operate inside a high-performance, EOS-driven company supporting the search and strategy engine of one of the most innovative digital marketing agencies serving law firms across North America.

We are:

  • Leaders in Search Engine Optimization (SEO), Pay Per Click (PPC), Ai-driven marketing (AEO, GEO), and legal growth strategy
  • A company built on Entrepreneurial Operating System (EOS)—clear priorities, accountability, and execution
  • Focused on one niche: Digital Marketing & Growth Strategy for Law Firms
  • Known for innovation: testing, refining, and scaling what works in highly competitive markets


What You Get
  • 100% remote + flexible schedule
  • Clear path to Manager
  • Direct access to Leadership Team
  • Work at the forefront of Ai, search, and legal marketing
  • Training, coaching, and conference opportunities
  • Global, English-speaking team
  • Competitive compensation + performance bonuses


Benefits
  • 100% Remote Work Environment
  • Opportunity to attend industry conferences and company live events
  • Work directly with a high-performing, award-winning team
  • Exposure to cutting-edge Ai (Artificial Intelligence) marketing strategies
  • Career growth within a fast-scaling, niche-focused agency


Compensation
  • Salary: $65,000 – $75,000 (based on experience)
  • Unlimited PTO
  • Bonus & Commission Opportunities


Purpose / Cause / Passion

To Win and Be the Best


Our Niche

Digital Marketing & Growth Strategies for Law Firms



Our Core Values (EOS)
  • Make it Fun and Easy – We create a positive, efficient experience for clients and teammates
  • Expect Excellence – High standards, no excuses, no complaints
  • Own It & Solve It – Take responsibility and find solutions
  • Lead the Trends / Innovate – Stay ahead with new strategies and technologies


About the Role

Ten Golden Rules is an award-winning digital marketing agency focused exclusively on helping law firms grow. We are performance-driven, constantly testing, refining, and documenting what works.

We are looking for a Search Engine Strategist who combines strong fundamentals with curiosity and innovation—someone who understands traditional Search Engine Optimization (SEO) and Pay Per Click (PPC), while actively exploring Ai-driven search, Answer Engine Optimization (AEO), and emerging trends.

This role is ideal for someone who thrives in a fast-paced environment, enjoys solving complex marketing challenges, and can manage multiple initiatives while maintaining high attention to detail.


Key Responsibilities
  • Develop and execute Search Engine Optimization (SEO) strategies across client accounts
  • Manage and optimize Pay Per Click (PPC) campaigns, including Google Ads
  • Oversee Google Screened Local Service Ads (LSA) performance
  • Implement Local SEO strategies, including Google Business Profile (GBP) optimization
  • Conduct technical SEO audits (site speed, architecture, indexing, mobile performance)
  • Lead content strategy aligned with search intent and Ai-driven results
  • Execute white-hat link-building strategies
  • Analyze performance using Google Analytics, Search Console, and reporting tools
  • Identify and test new Ai (Artificial Intelligence) tools and workflows
  • Collaborate with internal teams on website launches, optimization, and reporting
  • Manage multiple projects simultaneously with strong organization and accountability


Core Competencies
  • Strong understanding of Search Engine Optimization (SEO) fundamentals
  • Experience with Pay Per Click (PPC) and Google Ads management
  • Knowledge of Local SEO and Google Business Profile (GBP) optimization
  • Familiarity with Google Screened Local Service Ads (LSA)
  • Analytical mindset with strong reporting and data interpretation skills
  • High attention to detail and ability to work fast and manage a large workload
  • Strong work ethic and accountability


Preferred Skills & Qualifications
  • Experience with technical SEO (site speed, mobile optimization, architecture)
  • Basic knowledge of HTML/CSS and website development
  • Understanding of conversion rate optimization (CRO) principles
  • Experience with SEO testing and experimentation
  • Familiarity with social media marketing and its impact on search
  • Strong project management and organizational skills
  • Passion for innovation and leveraging Ai (Artificial Intelligence)
  • Commitment to continuous learning and self-development
  • Previous experience in an SEO or search marketing role required


What Success Looks Like
  • Improved rankings, traffic, and conversions across client accounts
  • Strong execution of SEO, PPC, and LSA strategies
  • Consistent testing and implementation of new ideas
  • Clear, actionable reporting and insights
  • Contribution to agency best practices and innovation 



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