Retail Marketing Manager

Why Gutzy?

Gutzy was founded on a simple belief: the gut is the center of everything. It plays a foundational role in how people feel, think, and show up every day — and Gutzy exists to support it through delicious, easy fiber people actually want to eat.

We're first to market with something truly fresh — and we mean that literally. Gutzy is the first refrigerated pouch of its kind, powered by prebiotic acacia fiber and a colorful blend of organic fruits and veggies. No shortcuts. No compromise. Just a tasty, clean way to support gut health with real food and real ingredients. We're proud of what we're building — and we have a lot of fun doing it.

Role in a Nutshell

You'll own how Gutzy shows up at the point of purchase — across retail media, PDPs, and in-store — connecting digital and physical shopping moments to drive trial, conversion, and velocity. This is a highly hands-on, execution-first role. You'll be in the platforms every week, in the data daily, and deep in the details of what it takes to win at retail. Campaigns, creative, retailer portals, performance reads — you build it, you ship it, you optimize it. You stay on top of competing priorities, deliver on time, and consistently bring best practices and fresh ideas to the table.

This role reports to the Director of Brand Marketing and serves as the primary day-to-day marketing partner to Sales.

What You'll Own

Retail Media Execution

Directly manage and scale campaigns across Walmart Connect, Target Roundel, and Instacart, while owning the full PDP lifecycle — from keyword strategy to A+ content — to ensure every listing is optimized to drive conversion.

Retail Assets & Creative

Take full ownership of retail asset execution across shelf talkers, IRCs, e-comm toolkits, portal submissions, and POS coordination. Build and maintain a high-impact asset library and stay scrappy with tools like Canva to develop conversion-focused creative grounded in shopper best practices.

Retail Program Management

Lead execution of retail programs including Ibotta, Bazaarvoice, and demos — with a focus on efficiency and measurable impact. Proactively identify new programs and opportunities that could unlock incremental growth.

Performance Ownership

Own performance end-to-end — tracking campaign and program ROI and translating results into clear, actionable optimizations, while staying fluent in the bigger business picture through syndicated data (Circana, SPINS, etc.) and Confido. You don't just report numbers; you connect them to real retail impact.

Sales Partnership

Serve as the primary day-to-day marketing partner to Sales — providing proactive performance updates, collaborating to build winning sell-in stories for retailer meetings with data-driven materials and insights, and ready to jump in on ad hoc requests.

Agency Accountability

Partner closely with our retail media agency to keep work focused on business objectives, actively challenge outputs, and drive continuous campaign optimization — then bring those findings back to the business with clear performance narratives and actionable next steps.

What We're Looking For

• 6–8 years in Shopper Marketing (Food & Beverage CPG preferred)
• Direct experience managing campaigns within Walmart Connect, Target Roundel, and Instacart
• Deep understanding of PDP optimization, retail media, and conversion drivers across the shopper funnel
• Strong pulse on creative best practices with the ability to be scrappy in design tools like Canva

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• A proven executor who takes initiative, moves with urgency, and drives multiple workstreams to completion in a lean, fast-paced environment
• Skilled cross-functional collaborator, particularly with Sales, who can build trust and drive alignment across teams
• Familiarity with syndicated data (Nielsen, Circana, etc.); experience with Numerator a plus
• Ability to dig into data and translate it into clear insights and actionable next steps
• Experience partnering with agencies to drive strong execution and results
• Comfortable managing budgets, tracking invoices, and staying on top of the administrative details that keep programs running smoothly

Last but not least: you're a little Gutzy yourself. You challenge the status quo, take smart risks, and love a good zig when the world is zagging. If you've got the experience and the drive to match, we'd love to hear from you.

Compensation & Benefits

Salary range: $135,000–$165,000 based on experience.

Bonus: Eligible for an annual performance bonus based on company and individual operational performance.

Health coverage: We offer a generous monthly reimbursement (ICHRA) toward your personal health insurance premiums — you choose the plan that fits you best, and we cover the cost up to a defined limit.

Paid time off: 25 days annually, plus company holidays.

This position is fully remote.