Chief Marketing Officer (CMO) - Institutional Crypto Investment Firm
We are seeking a strategic and execution-focused Chief Marketing Officer (CMO) to lead global marketing initiatives and establish DeltaCore Strategies as a differentiated brand within the institutional crypto investment landscape.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Chief Marketing Officer (CMO)
Location: United States (Remote)
Company: DeltaCore Strategies
About DeltaCore StrategiesDeltaCore Strategies is a specialized investment strategy firm focused on cryptocurrency derivatives markets. We deliver sophisticated trading strategies, market intelligence, and risk management solutions to high-net-worth individuals, family offices, and qualified investors seeking exposure to digital assets.
The firm does not directly manage client assets or custody accounts. Instead, DeltaCore Strategies provides performance-driven strategy services, combining deep market expertise, advanced data analytics, and institutional-grade operational standards to generate long-term value.
As we expand across North America and international markets, we are building a world-class executive team to support scalable growth, operational excellence, and long-term strategic development.
Role OverviewWe are seeking a strategic and execution-focused Chief Marketing Officer (CMO) to lead global marketing initiatives and establish DeltaCore Strategies as a differentiated brand within the institutional crypto investment landscape.
The CMO will be responsible for developing and executing a comprehensive marketing strategy that drives client acquisition, strengthens brand positioning, and supports revenue growth—while ensuring alignment with regulatory expectations and the firm’s performance-oriented model.
Key Responsibilities- Marketing Strategy & Leadership
- Develop and execute an integrated marketing strategy aligned with business objectives, focusing on institutional credibility, trust, and performance differentiation.
- Brand Positioning & Narrative Development
- Define and elevate DeltaCore’s brand identity within the digital asset and derivatives ecosystem, targeting HNWIs, family offices, and sophisticated investors.
- Client Acquisition & Growth
- Design and optimize multi-channel acquisition funnels (digital, partnerships, thought leadership, events) to drive qualified investor engagement.
- Content & Thought Leadership
- Oversee the creation of high-impact content including market insights, research reports, and educational materials that position the firm as a trusted authority.
- Performance Marketing & Analytics
- Implement data-driven marketing frameworks, leveraging analytics to optimize CAC, conversion rates, and ROI across channels.
- Public Relations & Communications
- Manage external communications, media relations, and reputation strategy in a highly dynamic and often volatile industry.
- Partnerships & Ecosystem Development
- Build strategic partnerships with platforms, allocators, and industry stakeholders to expand reach and credibility.
- Team Building & Leadership
- Recruit, mentor, and scale a high-performing marketing team across brand, growth, and communications functions.
- Compliance & Risk Awareness
- Ensure all marketing activities align with applicable regulatory frameworks and industry best practices, particularly in financial promotions.
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- 10+ years of marketing leadership experience, with at least 5 years in a senior executive role (CMO, VP Marketing, or equivalent)
- Proven track record in financial services, hedge funds, asset management, or crypto/digital assets
- Deep understanding of cryptocurrency markets, derivatives, and institutional investor behavior
- Strong expertise in performance marketing, brand strategy, and data-driven decision-making
- Experience marketing to high-net-worth individuals, family offices, or institutional clients
- Exceptional communication, storytelling, and positioning skills
- Demonstrated ability to build and scale marketing organizations in high-growth environments
- Familiarity with U.S. and global regulatory considerations in financial marketing
- Competitive executive compensation package (base + performance incentives)
- Equity participation aligned with long-term company growth
- Fully remote, flexible working environment
- Opportunity to shape the brand and growth trajectory of a high-potential crypto investment firm
- Direct collaboration with founding team and key strategic stakeholders
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