Senior Director of GTM Strategy and Marketing Operations

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About the Opportunity

The company, a leader in AI-powered marketing solutions for multi-location businesses, is currently looking for an experienced Sr. Director of GTM Strategy and Marketing Operations. This role will serve as the strategic and operational leader responsible for how Marketing drives pipeline and revenue. This position co-owns the marketing go-to-market strategy with the Head of Demand Generation, ensuring alignment between strategic direction and program execution across all channels and motions.

This leader will own marketing planning, forecasting, performance management, and investment allocation, while partnering closely with Demand Generation to translate strategy into high-impact programs that deliver pipeline and revenue.

Operating at the center of Marketing, Sales, and RevOps, this role ensures that GTM strategy is clear, data-driven, and effectively executed at scale. This role directly manages the Director of Marketing Operations/GTM Engineering and is accountable for ensuring the systems, data, and infrastructure are aligned to support the strategy and scale execution.

The company expects to pay a base salary in the range of $150,000 - $190,000 USD base plus bonuses. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

Key Responsibilities

Co-Own Marketing GTM Strategy (with Head of Demand Generation)

• Partner with the Head of Demand Generation to define how Marketing drives pipeline and revenue across inbound, outbound, ABM, and enterprise motions.
• Align on ICP prioritization, segmentation, channel mix, and campaign strategy.
• Ensure tight connection between strategic direction and program execution.

Own Forecasting, Targets & Performance

• Own marketing pipeline targets, forecasts, and performance against plan.
• Develop and manage models for pipeline generation, conversion, and ROI across channels.
• Provide visibility into performance and ensure both strategy and execution are aligned to hit targets.

Own Investment Strategy (Tech + Budget Allocation)

• Own and manage the marketing technology budget and overall investment strategy.

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• Partner with Demand Gen and Finance to allocate budget across channels, programs, and tools.
• Continuously evaluate ROI and reallocate resources to maximize pipeline and efficiency.

Translate Strategy → Execution Through Partnership

• Define priorities and strategic direction while partnering with Demand Generation on execution.
• Set priorities for the Director of Marketing Operations / GTM Engineering to enable scalable execution.
• Ensure systems, automation, and measurement frameworks support both strategy and program needs.

Drive Cross-Functional GTM Alignment

• Align with Sales and RevOps on targets, SLAs, and conversion expectations.
• Influence sales follow-up, routing, and coverage to improve funnel performance.
• Represent marketing strategy in broader GTM and revenue planning discussions.

Insights & Optimization

• Turn data into actionable insights that inform both GTM strategy and demand generation execution.
• Identify funnel gaps and prioritize improvements in partnership with Demand Gen.
• Bring a strong point of view on where to invest, scale, or pull back.

Required Qualifications

• Remote Opportunity: Ability to work 100% remotely.
• Must Have:
• 8–12+ years in B2B SaaS marketing strategy, revenue / marketing operations, or demand generation leadership.
• Deep technical expertise across CRM platforms, marketing automation suites, and workflow orchestration tools to enable seamless systems integration.

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• Proven ownership of pipeline targets and marketing-driven revenue outcomes.
• Strong experience with forecasting, funnel modeling, and performance management.
• Deep understanding of multi-channel GTM (inbound, outbound, ABM, enterprise sales cycles).
• Experience managing marketing budgets, including technology and media investment.
• Ability to influence cross-functional stakeholders (Sales, RevOps, Finance) without direct authority.
• Strong analytical and strategic thinking paired with enough operational fluency to guide execution.
• Willingness to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

What the Company Provides to You

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision.
• Wellness incentives.
• 401(k) plan with employer match.
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off.
• Quarterly wellness days.
• Paid holidays.
• Unique employee engagement programs.
• Empowering Career Growth and Success.

What’s Important at the Company

Led by a team of industry experts, the organization is leading the pack in agentic marketing for multi-location brands. The passionate team works from home around the globe. The collaborative, dynamic culture allows teams to work cross-functionally and optimize productivity. This is a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then this is the place for you.

The hiring company is an equal opportunity employer committed to building a diverse and inclusive team.