Marketing and Growth Manager

This position will start as a Contract position; but can grow into a full time role if there's alignment with contractor & company.

About us

We're hiring a Marketing & Growth Manager to take ownership of marketing execution across two brands:

• The Finance Femme (TFF) — a business accounting & fractional CFO firm built for women business owners.
• The Modern Accountant Club (TMAC) — a content membership for forward-thinking accountants who want to modernize how they work.

Both brands are run by the same founder. They share systems and operations but have distinct voices, audiences, and content strategies. Part of this role is keeping those two voices clearly separate.

Why this role exists

This is NOT a "start from scratch" marketing role.

We already have:

• Proven content frameworks built from successful membership businesses
• A library of high-performing templates and messaging
• An existing video library (b-roll + talking-head footage)
• A clear founder voice and brand point of view

Your job is to execute, adapt, and optimize what already works. We don't need a creative director. We need an operator who can run the machine, ship consistently, and tell us what's working.

What you'll own

Content Execution (~60% of your time)

• Post 4x/week on Instagram per brand (8 posts/week total) using existing templates and frameworks
• Adapt messaging to fit each brand's audience and voice — TFF and TMAC are not interchangeable
• Edit raw video into reels, posts, and short-form content
• Maintain a consistent content calendar across both brands
• Schedule and publish content on time, every week, with no gaps

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Email Marketing (~15%)

• Send 2 emails/month per brand (4 total)
• Repurpose existing content into email format
• Track open rate, click rate, and report what's working

LinkedIn — Phase 2 (~10%)

• Build and execute a simple LinkedIn strategy, primarily for TMAC's professional audience
• Repurpose existing content for a more polished, B2B tone
• Begin tracking and reporting performance once consistent

Engagement & Reporting (~15%)

• Respond to comments and DMs within 24 hours
• Engage authentically with the audience — not bot-style replies
• Send a weekly performance recap: what was posted, what worked, what flopped, what's next
• Flag patterns: which hooks land, which CTAs convert, which formats die

What success looks like

By Day 30: You're posting independently across both brands. The founder is stepping back from execution.

By Day 60: You've fully taken over execution. Voice feels consistent. Email is on cadence. LinkedIn strategy is drafted.

By Day 90: Engagement and list growth are trending up. You're flagging what's converting vs. just getting views, and proposing optimizations.

Who we're looking for

Must-haves

• A strong executor
• Comfortable adapting existing content rather than always starting from a blank page

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• Solid copywriting fundamentals — clear, concise, on-voice
• Video editing skills (CapCut, Descript, Premiere, or similar). This is non-negotiable.
• Organized, fast-moving, deadline-driven
• Can follow systems AND push back when something won't work
• Comfortable working async, reporting your own progress, and managing your own time

Nice-to-haves

• Experience in the finance, accounting, or coaching/membership niches
• Email marketing platform experience (Flodesk or similar)
• Familiarity with Notion, Basecamp, or similar project management tools
• Light graphic design skills (Canva)
• Experience managing two brands or accounts simultaneously

Who this is NOT for

• "Idea people" who don't want to execute
• Content creators looking to build their own personal brand
• Anyone who needs heavy direction or hand-holding

Compensation & logistics

Pay: Monthly retainer, based on experience and location.

Type: Independent contractor (1099 if U.S.-based).

Hours: 15–20 per week to start, with potential to scale up as the role proves out.

Location: Fully remote. Open to U.S.-based or offshore candidates.

Start date: As soon as possible

Tools we use: Basecamp, Notion, Slack, Google Drive, Flodesk, CapCut, etc.

How to apply

Apply here: https://thefinancefemme.typeform.com/MKTMGR