Director, Influencer Marketing & PR

Our client is seeking a Director, Influencer Marketing & PR to lead and evolve a next-generation creator and earned media strategy for a consumer lifestyle brand. This role will own the vision, strategy, and execution across influencer marketing and public relations, with a strong focus on building culturally relevant campaigns, driving brand desirability, and scaling creator advocacy programs.

Location: 100% Remote

Salary Range: $130-155K

Type: Full-Time, Salaried

This is an opportunity for a strategic and hands-on leader who thrives in fast-paced, entrepreneurial environments and is excited to build and optimize programs that drive both brand equity and measurable business impact.

What You’ll Do:

Influencer Marketing Strategy

• Develop and lead the long-term influencer marketing vision and roadmap
• Build scalable, tiered creator programs that foster authentic brand advocacy and community engagement
• Lead influencer campaign strategy from concept through execution and performance analysis
• Identify emerging creator, platform, and cultural trends to inform future marketing opportunities
• Manage influencer agency relationships and oversee creator negotiations, contracts, compliance, and usage rights
• Drive integrated creator partnerships that support larger marketing and brand initiatives

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PR & Brand Communications

• Develop and execute proactive PR and earned media strategies that strengthen overall brand perception and awareness
• Build compelling brand narratives and storytelling opportunities across lifestyle, culture, and consumer media
• Partner with agency teams to drive media placements, creator events, activations, and brand moments
• Oversee ongoing media relations efforts and help position the brand as a leader within its category
• Track and analyze earned media impact, share of voice, sentiment, and overall PR effectiveness

Data, Measurement & Optimization

• Build and maintain reporting frameworks to measure influencer and PR performance, including EMV, engagement, and brand health metrics
• Use performance data to optimize creator selection, campaign strategy, and investment allocation
• Establish scalable workflows, operational processes, and test-and-learn methodologies to improve program effectiveness over time

Leadership & Cross-Functional Collaboration

• Serve as the internal subject matter expert on influencer marketing, creator culture, and earned media trends
• Manage and mentor internal team members while fostering a collaborative, high-performing culture
• Partner closely with integrated marketing, creative, product, social, retail, and leadership teams to ensure alignment across campaigns and launches
• Present strategic recommendations, performance insights, and investment opportunities to senior leadership

Qualifications

• 10+ years of experience in influencer marketing, PR, integrated communications, or brand marketing
• Strong brand-side and/or agency experience leading large-scale influencer and earned media programs
• Proven success building creator strategies that drive engagement, brand affinity, and measurable business outcomes
• Deep understanding of creator marketing trends, social platforms, and evolving consumer behaviors
• Experience managing influencer and PR agency relationships at a strategic level
• Strong analytical mindset with experience using data to optimize campaigns and justify investment decisions
• Hands-on experience with influencer marketing platforms such as CreatorIQ; familiarity with Tribe Dynamics or similar tools preferred
• Exceptional communication, leadership, and cross-functional collaboration skills
• Ability to thrive in ambiguous, fast-moving, and entrepreneurial environments