Marketing Manager - Digital Marketing & AI

lbc mortgage • United State
Remote
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AI Summary

Lead digital marketing strategies to increase brand awareness, lead generation, and loan production. Execute campaigns across Google, social media, email, SEO, and paid advertising while leveraging AI tools for automation and optimization. Requires 3+ years of marketing management experience with strong data-driven decision-making skills.

Key Highlights
Develop and execute comprehensive marketing strategies for brand awareness and lead generation
Utilize AI tools to improve marketing efficiency, automate workflows, and enhance content creation
Manage digital campaigns across Google, social media, email, SEO, and paid advertising channels
Key Responsibilities
Develop and execute comprehensive marketing strategies to increase brand awareness, lead generation, and loan production
Manage and optimize digital marketing campaigns across multiple channels including Google, social media, email marketing, SEO, and paid advertising
Create and oversee content marketing initiatives including blogs, videos, educational materials, and social media content
Utilize AI tools and technologies to improve marketing efficiency, automate workflows, enhance content creation, and analyze campaign performance
Monitor and report on key marketing metrics, ROI, and campaign effectiveness
Collaborate with sales, loan officers, and leadership to align marketing initiatives with business objectives
Manage and grow the company's online presence and reputation
Identify new growth opportunities, emerging trends, and innovative marketing solutions
Oversee marketing vendors, freelancers, agencies, and technology platforms when needed
Continuously test, optimize, and improve lead generation funnels
Technical Skills Required
Digital marketing AI-powered tools Data analysis Project management
Benefits & Perks
Fully remote position
Competitive compensation
Access to modern marketing and AI tools
Nice to Have
Mortgage industry marketing experience
Experience with CRM systems and marketing automation platforms
Knowledge of website optimization, conversion rate optimization (CRO), and lead nurturing
Experience managing remote teams, agencies, or contractors
Video marketing and personal branding experience

Job Description


Join LBC Mortgage and Help Shape the Future of Mortgage Marketing

LBC Mortgage is a growing U.S.-based mortgage company with over 20 years of industry experience. We are looking for an energetic, innovative, and results-driven Marketing Manager who is passionate about digital marketing, embraces AI technologies, and knows how to generate real business growth.

If you are someone who loves creating marketing strategies, testing new ideas, leveraging artificial intelligence, and driving measurable results, we would love to hear from you.

What You'll Do

  • Develop and execute comprehensive marketing strategies to increase brand awareness, lead generation, and loan production.
  • Manage and optimize digital marketing campaigns across multiple channels, including Google, social media, email marketing, SEO, and paid advertising.
  • Create and oversee content marketing initiatives, including blogs, videos, educational materials, and social media content.
  • Utilize AI tools and technologies to improve marketing efficiency, automate workflows, enhance content creation, and analyze campaign performance.
  • Monitor and report on key marketing metrics, ROI, and campaign effectiveness.
  • Collaborate with sales, loan officers, and leadership to align marketing initiatives with business objectives.
  • Manage and grow the company's online presence and reputation.
  • Identify new growth opportunities, emerging trends, and innovative marketing solutions.
  • Oversee marketing vendors, freelancers, agencies, and technology platforms when needed.
  • Continuously test, optimize, and improve lead generation funnels.

What We're Looking For

  • 3+ years of experience in marketing management, growth marketing, or digital marketing leadership roles.
  • Experience in the mortgage, lending, real estate, financial services, or related industries is highly preferred.
  • Strong understanding of digital marketing channels, including SEO, PPC, social media advertising, email marketing, and content marketing.
  • Hands-on experience with AI-powered tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, automation platforms, or similar technologies.
  • Strong analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent project management and organizational skills.
  • Creative thinker who enjoys experimenting with new strategies and technologies.
  • Outstanding written and verbal communication skills.
  • Self-motivated, proactive, and capable of working independently in a remote environment.

Bonus Points For

  • Mortgage industry marketing experience.
  • Experience with CRM systems and marketing automation platforms.
  • Knowledge of website optimization, conversion rate optimization (CRO), and lead nurturing.
  • Experience managing remote teams, agencies, or contractors.
  • Video marketing and personal branding experience.

What Success Looks Like

  • Increased qualified lead generation.
  • Improved brand visibility and engagement.
  • Stronger digital presence across all channels.
  • Efficient use of AI tools to improve productivity and marketing performance.
  • Measurable contribution to company growth and loan production.

Why Join LBC Mortgage?

  • Work with an established and growing mortgage company.
  • Fully remote position.
  • Opportunity to make a direct impact on company growth.
  • Freedom to bring new ideas and implement innovative strategies.
  • Work with leadership that values creativity, initiative, and results.
  • Access to modern marketing and AI tools.
  • Competitive compensation based on experience and performance.

Ready to Join Us?

If you're a marketing professional who combines creativity, strategic thinking, data-driven decision-making, and a passion for AI innovation, we'd love to hear from you.

Apply today and help LBC Mortgage redefine mortgage marketing for the next generation.

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