Senior Marketing Manager - Healthcare Portfolio

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Marketing Manager based in the United States.

This role offers a high-impact opportunity to lead strategic marketing initiatives for a complex healthcare product portfolio focused on improving outcomes for people living with diabetes. You will be responsible for translating portfolio and business objectives into integrated, insight-driven marketing strategies that span HCP, pharmacy, and consumer audiences. The position blends strategic leadership with hands-on execution across brand planning, digital marketing, and go-to-market activation. You will collaborate closely with cross-functional teams including sales, market access, CRM, and digital to ensure cohesive execution and strong market positioning. This is a highly visible role requiring both analytical and creative thinking, with direct influence on portfolio growth, contract performance, and product adoption in a regulated healthcare environment.

Accountabilities

• Lead the development and execution of comprehensive marketing strategies for the Rx and contracted portfolio, including messaging, positioning, targeting, and campaign planning.
• Own annual brand planning activities and ensure alignment with business objectives and portfolio growth targets.
• Design and implement full-funnel marketing campaigns across HCP, pharmacy, and consumer channels to drive engagement, volume growth, and market share expansion.
• Partner with sales and managed care teams to support contract performance and drive effective pull-through strategies.
• Lead digital marketing initiatives including SEO, paid media, CRM campaigns, influencer programs, and social media engagement strategies.
• Manage external agencies and vendors, including performance tracking, quarterly business reviews, and contract oversight.
• Collaborate with CRM and digital teams to design and optimize customer journeys, campaign execution, and performance measurement.
• Support product launches, lifecycle management, and portfolio transitions including end-of-life planning and execution.
• Develop marketing materials, training tools, and messaging assets to support field and pharmacy sales teams.
• Oversee forecasting and planning activities related to promotional programs and free goods distribution.
• Ensure consistent alignment across cross-functional stakeholders to deliver cohesive and effective go-to-market execution.
  
  

Requirements

• Bachelor’s degree required; Master’s degree preferred in Marketing, Business, or related field.
• 10+ years of experience in digital marketing, brand marketing, or integrated marketing roles.
• Strong background in healthcare, OTC, consumer health, or regulated industries is highly preferred.
• Proven experience developing and executing full-funnel marketing campaigns across digital, CRM, and traditional channels.
• Deep understanding of digital ecosystems including SEO, paid media, social media, and customer engagement strategies.
• Hands-on experience managing CRM campaigns, including briefing, execution oversight, and performance analysis.
• Experience working with external agencies and vendors (media, SEO, influencer, creative partners).
• Strong strategic thinking with the ability to translate business goals into actionable marketing plans.
• Experience collaborating with sales, market access, and HCP/pharmacy-focused stakeholders.
• Familiarity with pharmacy channels (including Medicare Part B) and HCP marketing strategies is a strong plus.
• Excellent communication, leadership, and stakeholder management skills in a cross-functional environment.
  
  

Benefits

• Competitive salary range of $154,000 - $180,000, with eligibility for annual performance bonus.
• Comprehensive medical, dental, and vision insurance coverage.

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• 401(k) retirement savings plan.
• Paid vacation, holidays, and additional time-off benefits.
• Fully remote work flexibility within the United States (EST preferred).
• Opportunity to lead high-impact marketing initiatives in a global healthcare organization.
• Exposure to full product lifecycle marketing, from launch to end-of-life strategy.
• Collaborative, inclusive, and mission-driven work environment focused on improving patient outcomes.
• Strong emphasis on diversity, equity, and inclusion across teams and initiatives.
• Career growth opportunities within a global, innovation-driven organization.
  
  

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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