Marketing Director for Retail Business in Asia

We are looking for a strong marketing leader for a retail business in Asia who can build a systematic, well-structured marketing function and directly drive revenue and profit growth.

This role is for someone who is equally strong in strategy and execution: able to turn chaos into structure, build processes and teams, and create a marketing system driven by metrics and business outcomes rather than manual management.

About the Role

The Marketing Director will be responsible for building and scaling the entire marketing function within a retail business in the Asian region, including performance, brand, communications, CRM, and growth functions.

The key objective is to create a unified marketing system that manages the customer lifecycle and directly impacts business performance.

Key Responsibilities

• Build and scale the marketing team in a high-growth environment
• Design and implement operational processes and marketing KPI systems
• Manage all core marketing channels:
• Performance (Meta Ads, Google Ads)
• Social media & content
• PR & communications
• Event marketing
• SEO
• CRM & retention
• Trade marketing
• Integrate channels into a unified growth and customer lifecycle system
• Drive marketing impact on revenue, margins, and unit economics

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• Develop brand and build a community around the product
• Participate in digital product and website development (UX, structure, user journey)
• Build marketing analytics systems (including RFM analysis and reporting)
• Implement AI tools to improve team and operational efficiency

Candidate Requirements

Experience

• 5+ years of marketing experience in retail
• Experience building marketing teams and processes
• Hands-on experience with key marketing channels (not only management)
• Experience in regulated or stigmatized industries (e.g. alcohol, crypto, betting, gambling)

International Context

• Experience living or working in Southeast Asia
• Strong understanding of local markets, culture, and consumer behavior
• Ability to adapt communication to regional cultural context
• English proficiency: B2 or higher

Key Competencies

• Strong systems thinking and ability to structure complex processes
• Data-driven marketing and metric-based decision making

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• Experience in building communities and brand culture (beyond CRM/retention — identity and engagement building)
• Understanding of marketing in wellness / psychedelics / nootropics categories and “state-based” positioning rather than product-only marketing
• Strong analytical skills and data-driven decision making
• Experience working with product and development teams (websites, UX, requirements)
• Active use of AI tools in marketing workflows

Personal Profile

We are looking for a leader who:

• Thrives in high-dynamics and uncertainty
• Maintains structure and clarity under pressure
• Combines strategic vision with attention to detail
• Takes ownership and drives initiatives to measurable business impact
• Is proactive and action-oriented rather than approval-driven

Conditions

• Role in a fast-growing retail business in Asia
• Full relocation is mandatory
• International and multicultural working environment
• High autonomy and significant business impact