Google Ads Specialist - Lead Generation & Performance Max Campaigns

Work Mode: Fully Remote

Pay: ₹400,000.00 - ₹600,000.00 per year 

Experience: 2+ Years

About Us:

MCS is a bootstrapped, fully remote IT services company of 60+ people, serving clients globally. We’re looking for a Google Ads Specialist who can own paid lead generation end-to-end and help fuel our growth as we scale towards doubling this year.

About The Role:

You'll be running campaigns aimed at a global client base - MCS serves clients globally, so experience with international targeting, at-least for USA audience is a must. 

• Plan, set up, and manage Google Ads campaigns (Search, Display, Performance Max) focused on lead generation
• Own keyword research, ad copy, bidding strategy, and budget allocation
• Track and optimize for cost-per-lead, conversion rate, and lead quality - not just clicks
• Set up and maintain conversion tracking (Google Tag Manager, Google Analytics)
• A/B test landing pages, ad creatives, and targeting to improve ROI continuously
• Report on campaign performance with clear, actionable insights for leadership
• Stay current with Google Ads policy changes, auction dynamics, and platform updates

What You Bring:

• 2–4 years of hands-on experience running Google Ads campaigns, ideally for lead generation (not just branding/e-commerce).
• ⁠Prior experience running campaigns for IT, software, or tech-industry companies is a must.
• Comfort reading campaign data and translating it into budget/targeting decisions.
• Basic understanding of landing page conversion principles.

What success looks like in this role:

• Within the first 30 days, you’ve audited and restructured existing campaigns (or set up from scratch), with clean conversion tracking in place
• You’re consistently delivering a steady volume of qualified leads (min. 30 per month for first 3 months), at a cost-per-lead that improves over time. 
• Cost-per-lead trends downward quarter over quarter, without sacrificing lead quality
• Landing pages and ad creatives are being tested continuously, not set-and-forget
• You’re proactively flagging opportunities (new keywords, audience segments, channels) rather than waiting to be asked to do so. 
• You can walk leadership through why a campaign is performing a certain way — not just report numbers, but explain the story behind them

Key Metrics (KPIs):

• Marketing Qualified Leads (MQL) per month
• Sales Qualified Leads (SQL) per month
• MQL-to-SQL conversion rate
• Cost-per-qualified-lead (CPL), trending down quarter over quarter
• Campaign ROI / cost-per-acquisition where trackable through to closed deals

How we hire:

Hiring Time is usually 7-10 days.

Overall 2-3 Rounds — Knowing your skills and you more. Live, activity-based interviews to understand relevant- practical experience. 

If this looks interesting, please apply on

https://www.mayuraconsultancy.com/careers/mcs-lead-generation-ppc-specialist?r=rjo

Please ensure that you fill the Google Form in the Step 3. Many candidates skip filling it and the system marks their application as Incomplete. It puts the candidates in lesser priority over the ones who submits the form. 

All the best!