J

Marketing Leader

Jacobs Management Group, Inc. • United State
Remote
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AI Summary

The Marketing Leader will build and shape the marketing function from the ground up, owning the full marketing mandate and developing the brand narrative. The role requires a strong understanding of transfusion medicine and cell and gene therapy markets. The ideal candidate will have experience building or scaling a marketing function in a startup or growth-stage company.

Key Highlights
Build marketing function from scratch
Own full marketing mandate
Develop brand narrative and messaging
Key Responsibilities
Own the marketing technology stack, including Salesforce CRM integration
Develop and govern brand narrative and messaging across customer segments
Run a competitive intelligence program tracking positioning, pricing, and sales tactics
Technical Skills Required
Salesforce Marketing Brand Development
Benefits & Perks
Fully remote
Board-level visibility
Direct access to executive leadership
Nice to Have
MBA

Job Description


My client, a growth-stage life sciences company serving transfusion medicine and cell and gene therapy markets, is hiring its first marketing leader to build the function from the ground up and shape how the company shows up to partners worldwide.


Why you should apply

  • Be the first marketing hire and build the function from scratch
  • Own the full marketing mandate: digital, demand gen, brand, content, and events
  • Board-level visibility and direct access to executive leadership
  • Fully remote, based near a major airport hub


What you'll be doing

  • Own the marketing technology stack, including Salesforce CRM integration
  • Develop and govern brand narrative and messaging across customer segments
  • Run a competitive intelligence program tracking positioning, pricing, and sales tactics
  • Run voice-of-customer programs, including win/loss analysis and NPS feedback
  • Manage creative, PR, and digital agency relationships


About you

  • Be able to do the job as described.
  • Fluent in both blood/transfusion medicine and cell and gene therapy, and how buyers in each operate
  • Track record building or scaling a marketing function in a startup or growth-stage company
  • Hands-on experience with Salesforce
  • MBA strongly preferred

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