Senior Lifecycle Marketing Manager (Customer Engagement & Marketing Automation)

Senior Lifecycle Marketing Manager | Customer Engagement, Retention & Marketing Automation

Overview

We're partnering with an innovative, technology-driven organization seeking a Senior Lifecycle Marketing Manager to lead sophisticated, data-driven lifecycle marketing initiatives. This is an opportunity to own end-to-end omnichannel campaigns, influence product growth strategy, and leverage AI-powered marketing technologies to create exceptional customer experiences.

If you enjoy combining strategy, analytics, marketing automation, and cross-functional collaboration, this role offers the opportunity to make a measurable impact.

What You'll Do

• Develop and execute sophisticated lifecycle marketing strategies that increase customer adoption, engagement, retention, upgrades, and long-term growth.
• Build personalized customer journeys across:
• Email
• SMS
• Push Notifications
• In-product Messaging
• Landing Pages
• Create advanced customer segmentation using behavioral data, engagement metrics, customer cohorts, and predictive insights.
• Partner closely with Product Marketing, Marketing Operations, Analytics, Engineering, Data Science, Creative, Legal, and Finance to deliver complex marketing initiatives.
• Lead campaigns from strategy through launch—including planning, journey mapping, QA, deployment, optimization, and performance reporting.

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• Develop testing strategies and analyze campaign performance to improve onboarding, conversion, retention, and customer lifetime value.
• Leverage AI-powered personalization and marketing automation tools to create intelligent, behavior-driven customer experiences.
• Influence customer growth through experimentation, data analysis, and continuous optimization.

What We're Looking For

• Extensive experience developing lifecycle marketing campaigns
• Expertise in omnichannel marketing across email, SMS, push notifications, in-product messaging, and landing pages
• Strong background in customer segmentation, audience strategy, and behavioral targeting
• Experience driving customer engagement, retention, product adoption, upgrades, and trial conversion
• Hands-on experience with marketing automation platforms such as Braze and/or Oracle Eloqua
• Experience with A/B testing, experimentation, customer journey mapping, campaign QA, and analytics
• Strong understanding of AI/ML-powered personalization and predictive marketing
• Proven ability to lead complex cross-functional initiatives in fast-paced environments
• Exceptional project management, communication, and stakeholder management skills

Preferred Experience

• Marketing automation and customer journey orchestration
• Predictive analytics and behavioral segmentation
• Customer lifecycle strategy
• Marketing performance measurement and KPI development
• Experimentation and optimization frameworks
• SaaS, technology, fintech, software, or subscription-based products

Why This Opportunity Stands Out

• Fully remote opportunity (U.S.)
• Highly collaborative environment working alongside Product, Engineering, Data Science, Analytics, Creative, and Marketing teams
• Opportunity to own strategic lifecycle initiatives from concept through execution
• Work with modern marketing technology, AI-driven personalization, and sophisticated customer engagement strategies
• Visible role with measurable business impact

If you're a data-driven lifecycle marketer who enjoys building personalized customer experiences and turning customer insights into measurable growth, I'd love to connect!