Social Media Manager

GAVL is a fast-growing digital marketing agency focused exclusively on helping law firms across the United States grow through strategic, results-driven marketing. Our core services include web design & development, SEO, content strategy, cinematic videography, and social media.

We're not a traditional agency—we operate with a startup mindset, move quickly, and care deeply about the results we produce. We're looking for an experienced Social Media Manager who can develop compelling social strategies, grow client brands, and create engaging content that delivers measurable business results.

If you're passionate about social media, enjoy creating content that people actually want to engage with, and love helping brands stand out, we'd love to meet you.

As our Social Media Manager, you'll be responsible for developing and executing social media strategies for law firms across the country. You'll oversee content planning, copywriting, scheduling, publishing, community engagement, reporting, and campaign optimization across multiple client accounts.

You'll work closely with our content writers, designers, videographers, SEO team, and account managers to ensure every social media strategy aligns with each client's goals and brand voice.

This role is ideal for someone who enjoys both strategic planning and hands-on execution. You'll be expected to identify trends, generate creative ideas, analyze performance, and continuously improve results across a portfolio of clients.

Applicants must reside and be authorized to work in the United States.

• Develop and execute social media strategies for multiple law firm clients
• Create monthly content calendars aligned with client goals and marketing campaigns
• Write engaging, high-quality social media copy tailored to each platform
• Coordinate with designers and videographers to develop graphics, videos, reels, and other visual assets
• Schedule, publish, and manage content across Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and other platforms as appropriate
• Monitor comments, messages, and community engagement while maintaining each client's brand voice
• Stay current on social media trends, platform updates, AI tools, and emerging best practices
• Analyze social media performance using platform analytics and reporting tools
• Monitor KPIs including engagement, reach, impressions, follower growth, website traffic, leads, and conversions
• Develop recommendations to improve content performance and audience growth
• Collaborate with the SEO and content teams to amplify blogs, videos, podcasts, and other marketing initiatives
• Identify opportunities to leverage trending topics while remaining compliant with legal advertising guidelines

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• Assist with paid social campaigns by coordinating content and creative assets
• Communicate strategy, progress, and performance clearly to internal teams and stakeholders
• Assist with agency initiatives and cross-functional marketing projects as needed

• 3+ years of professional social media marketing experience with demonstrated results
• Experience managing multiple client accounts simultaneously
• Strong understanding of Facebook, Instagram, LinkedIn, YouTube, TikTok, and X best practices
• Excellent copywriting and storytelling skills
• Experience creating content calendars and managing publishing schedules
• Familiarity with social media management platforms such as Metricool, Buffer, Hootsuite, Sprout Social, or similar tools
• Experience analyzing social media performance and turning insights into actionable recommendations
• Understanding of social media algorithms, audience growth strategies, and engagement tactics
• Basic knowledge of graphic design platforms such as Canva and familiarity working alongside professional designers
• Experience collaborating with video teams on short-form and long-form content
• Strong organizational and project management skills
• Excellent communication skills and attention to detail
• Self-motivated and capable of working independently in a remote environment
• Must reside in the United States and be authorized to work in the U.S.
• Experience working with law firms, legal marketing, or regulated industries is a major plus

• You think creatively while remaining data-driven
• You know how to create content that earns attention and engagement

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• You understand how each social platform works and how audiences consume content differently
• You stay ahead of platform updates, AI tools, and emerging trends
• You enjoy experimenting, testing, and optimizing content
• You take ownership of client success
• You genuinely enjoy digital marketing and helping businesses grow
• You bring a positive attitude and are enjoyable to work with

• Salary: $50,000+ (based on experience)
• Full-time (40 hours/week)
• Fully Remote (U.S.-based employees only)

• 401(k) with company contributions (after 1 year)
• Health insurance (company pays 50%)
• Dental & vision insurance options
• 9 paid holidays
• 10 days of Paid Time Off (PTO)
• Sick time (separate from PTO)

At GAVL, we care about doing great work—and getting better every day. You'll have the opportunity to make a meaningful impact on client success, collaborate with a talented team, and continue growing your expertise while helping some of the nation's most respected law firms build stronger brands online.

If you're ready to help law firms stand out on social media while growing your career with a company that values creativity, accountability, innovation, and results, we'd love to hear from you. Apply today.