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Social Media & Influencer Marketing Manager

listlab United State
Remote
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AI Summary

Own end-to-end social media presence and influencer marketing strategy for a funded pre-launch startup. Manage content calendars, creator partnerships, and community engagement across multiple platforms. Requires 3-5+ years of experience in social media, influencer marketing, or brand content with data-driven decision-making skills.

Key Highlights
Flexible work arrangements including full-time, part-time, fractional, or side-gig options
Own both social media channels and influencer/creator marketing programs
Funded startup with launch targeted for end of Q3 2026
Key Responsibilities
Own the social calendar by planning, scheduling, and maintaining consistent presence across LinkedIn, Instagram, TikTok, Twitter/X, and YouTube
Run influencer and creator marketing by finding, pitching, briefing, and managing creators for collaborations, UGC, and affiliate partnerships
Set channel and creator strategy to determine platform presence, partnership selection, and content formats
Brief and coordinate with content creators, contractors, influencers, and the GTM team to maintain content flow
Run community engagement through comments, DMs, and conversations to build audience trust
Track owned social and creator performance metrics and adjust strategy based on results
Protect brand voice consistency across owned posts and third-party creator content
Technical Skills Required
Social Media Strategy Influencer Marketing Content Calendar Management
Benefits & Perks
Flexible work schedule (full-time, part-time, fractional, or side-gig)
Equity compensation component
Remote-first work environment
Nice to Have
Experience running influencer, UGC, or affiliate campaigns
Existing network of creators, talent managers, or communities
Ability to create on-camera or written content when needed
Startup or small-team experience owning social with limited resources
Comfort in fast-moving, ambiguous environments

Job Description


We're hiring a Social Media / Influencer Marketing Manager to own our presence end to end — our channels, our content calendar, and the creators and influencers who can put us in front of new audiences — as we approach public launch.

Summary

  • Flexible Title: Can tailor to reflect your skills & experience.
  • Flexible Time: Can do full-time, part-time, side-gig (off-hours), or fractional (contract).
  • Flexible Commitment: Can do short-term, long-term, or intermittent.

Why so flexible? We're a FUNDED startup racing to launch end of Q3 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in, help us ship, then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. We're also interested in long-term "side gig" relationships, if that's what you're into—in our experience, a few expert hours often beat full-time learning-curve hours.

About Us

We're a credible, funded, remote-first startup backed by a growing team. We're pre-launch and moving fast.

About The Role

This is the next step up from a creator seat: instead of making all the content, you own the system — what we post, who posts about us, and whether any of it is working.

Two motions, one seat. Social: channel mix, calendar, community, brand voice. Influencer / creator marketing: find the people whose audience we want, brief them, ship the collaboration, and track whether it moved anything. UGC, nano/micro creators, affiliates, and bigger names are all in play — we care about reach we can actually use, not vanity follows.

This is ideal for someone with 3–5+ years in social, influencer, creator partnerships, or brand content who has already graduated from "I post well" to "I can run a brand's social and a creator program" and wants startup ownership without waiting for a bigger-company title.

You'll answer: Which platforms deserve our time? Which creators are worth the relationship? What's converting vs. just getting likes? Who's posting what this week — us or them?

Compensation

Up to $100,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated. Given the flexible commitment model, comp will be structured accordingly — fractional or hourly arrangements welcome.

What You'll Do in Your First 30 Days

  • You've audited our channels, voice, and any existing creator relationships and delivered a clear read on what's working
  • You've built a prioritized channel mix and content calendar through launch, with owners and posting cadence
  • You've identified a first slate of influencers/creators to approach and a simple brief + tracking setup
  • You've shipped the first coordinated week of owned content or the first creator collaboration under the new plan
  • The team shares one picture of social + influencer priorities and how we'll measure them

What You'll Do Ongoing

  • Own the social calendar — plan, schedule, and keep a consistent presence across LinkedIn, Instagram, TikTok, Twitter/X, YouTube, and wherever we should be
  • Run influencer and creator marketing — find, pitch, brief, and manage creators; ship collaborations, UGC, and affiliate-style partnerships
  • Set channel and creator strategy — decide where we show up, who we partner with, what formats we double down on, and what we cut
  • Brief and coordinate — work with content creators, contractors, influencers, and the GTM team so the feed stays full without you making every asset
  • Run community — comments, DMs, and conversations that turn audience into trust
  • Own the numbers — track owned social and creator performance; report simply; change the mix based on results
  • Protect the voice — keep the brand sounding like us across our posts and other people's

What We're Looking For

Must-haves

  • 3–5+ years in social media, influencer/creator marketing, or brand content — not just posting your own content
  • Can build a content calendar and a creator/influencer pipeline from a business goal, and defend the trade-offs
  • Understand what performs on each platform and can brief someone else (or a creator) to make it
  • Data-literate — you look at the numbers (ours and theirs) and change the plan, not just the caption
  • Organized and self-directed — you can own a calendar and a set of creator relationships without daily check-ins

Nice-to-have

  • You've actually run influencer, UGC, or affiliate campaigns (even small) and can say what worked
  • An existing rolodex of creators, talent managers, or communities you can tap
  • You can still create (on-camera or written) when needed, even if that's not the main job
  • Startup or small-team experience where you owned social with limited resources
  • Comfortable in fast-moving, ambiguous environments

What You're NOT

  • Not a creator-only seat — you'll own the system (calendar, creator mix, metrics); making every post yourself is not the job
  • Not a celebrity-booking agency — we want working creator relationships, not a Super Bowl commercial
  • Not a graphic designer — you'll brief visual content, but we're not hiring for brand design
  • Not a paid-ads manager — this is organic social + influencer/creator first; paid can come later

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