Performance Marketing Manager - CPG & E-commerce (LatAm Remote)
Own and scale paid media for a high-growth CPG snack brand across Amazon, Meta, Google, and retail media channels. Drive profitable growth by optimizing TACOS, ROAS, and contribution margin while managing end-to-end campaigns. Requires deep expertise in Meta and Google Ads with strong analytical and optimization skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
💼 Performance Marketing Manager
🌎 LatAm
🏠 Remote
About Our Client
Our client is a better-for-you snack brand built on a simple, commercially validated thesis: snacks made with real fruit and no added sugar can taste indulgent without compromising on clean ingredients. Selling a curated lineup of candied nuts and organic dried mangoes across DTC, Amazon, and an expanding footprint of 15+ regional grocery chains, the brand has built 1,500+ reviews and a loyal repeat customer base. They're executing a classic CPG growth playbook: build proof on DTC, expand into retail, and compound on both simultaneously.
About the Role
We're looking for a Performance Marketing Manager to own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, and additional marketplace and retail media channels. You'll manage campaigns end to end, optimize for profitability rather than vanity metrics, and work directly with leadership to drive efficient, scalable growth across every channel.
This is not a brand awareness role. We need someone who understands performance marketing at a deep level, including contribution margin, TACOS, marketplace algorithms, and how to profitably scale a consumable CPG brand across multiple channels simultaneously. Strong Meta and Google experience is the core requirement; Amazon and Walmart experience is a plus, and we're happy to support the right candidate in learning marketplace advertising.
Responsibilities
- Manage and optimize Amazon PPC, Walmart Connect, Meta, TikTok, and Google Ads campaigns across their respective platforms
- Support Reddit Ads, Instacart Ads, Faire, and other retail media and marketplace initiatives
- Improve TACOS, ROAS, contribution margin, and overall campaign profitability through keyword research, bid optimization, and audience targeting
- Continuously test creative, audiences, landing pages, and promotional strategies while monitoring inventory and adjusting spend
- Analyze customer acquisition costs, repeat purchase behavior, and LTV
- Build and maintain weekly performance dashboards with clear, actionable recommendations
- Analyze competitive activity and marketplace trends, interpreting data quickly to make fast decisions
- Work closely with leadership, operations, and creative teams to coordinate launches and promotional campaigns
- Help improve product listings and conversion rates, and support marketplace expansion as the brand grows
Interested in remote work opportunities in Marketing & Sale? Discover Marketing & Sale Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
What We're Looking For
- 3+ years managing performance marketing for e-commerce or CPG brands
- Deep, hands-on experience managing Meta Ads and Google Ads/YouTube campaigns (core requirements)
- Experience scaling TikTok Shop or TikTok Ads
- Strong analytical skills with advanced Excel and Google Sheets proficiency
- Experience managing ad budgets profitably with a clear understanding of contribution margin and efficiency targets
- Strong ownership mentality with the ability to execute quickly in a lean, entrepreneurial environment
- Willingness to learn Amazon PPC and Walmart Connect if not already experienced
Nice to Have
- Hands-on experience with Amazon PPC, Walmart Connect, Reddit Ads, or Instacart Ads
- Background in food, beverage, or snack brand marketing
- Experience working with Shopify brands
- Familiarity with tools like Helium 10, Data Dive, Pacvue, Perpetua, Quartile, or Triple Whale
- Understanding of retail velocity and omnichannel strategy, plus experience with creative testing and landing page optimization
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
Work Schedule
- 100% remote setup so you can work wherever you're most productive
- This position operates on a full-time basis, with dedicated hours to ensure alignment with the team and delivery of quality work
- Availability during US business hours
Compensation & Time Off
- Compensation paid in USD
- Paid bi-monthly on the 15th and 30th
- Paid Time Off according to company policy
- Holidays observed according to company guidelines
Application Requirements
Please submit:
- An updated resume
- A 1–2 minute Loom video introducing yourself, describing your performance marketing experience across Meta and Google, and walking through a specific campaign or channel you scaled profitably and how you approached the optimization
Only candidates who submit a Loom video will be moved to the next step of the hiring process.
Similar Jobs
Explore other opportunities that match your interests