AI Summary
Lead strategic marketing and brand initiatives for a fintech payment gateway platform. Own product positioning, GTM execution, and digital presence to drive commercial outcomes. Requires 5+ years in B2B SaaS or fintech marketing with strong product marketing and GTM experience.
Key Highlights
Own market presence, brand strategy, and digital experience for a fintech payment gateway
Lead GTM execution, sales enablement, and demand generation for new features and integrations
Manage team leadership, competitor analysis, and AI-driven content production
Key Responsibilities
Define value proposition, visual identity, and tone of voice for the payment gateway platform
Lead end-to-end GTM execution for new features, integrations, and target markets in alignment with Product and Sales
Own corporate website strategy, UX, and conversion optimization
Direct content engine (LinkedIn, customer stories, blogs) and build sales enablement collateral (pitch decks, one-pagers, launch kits)
Lead marketing team, oversee campaign execution, manage event/conference presence, and track performance metrics
Conduct competitor analysis and leverage AI tools (ChatGPT, Claude, Perplexity) for research, content production, and GTM execution
Technical Skills Required
Benefits & Perks
Full remote work
Competitive compensation with service contract
Transparent performance reviews with bonus opportunities
Annual allowance for home office, sports, or equipment
Investment in development (language courses, learning platforms, mindfulness)
EU-based employment contract and 3-year Cyprus work visa
Private medical insurance for family
Corporate mobile plan with unlimited roaming
50% coverage of school/kindergarten fees
Fully covered sports benefits and in-house electric scooters/bike rentals
Free catering and in-house coffee bar with health bar
Nice to Have
Understanding of payment orchestration, PSPs, acquiring, routing, tokenization, and fraud solutions
Hands-on experience with modern AI tools (ChatGPT, Claude, Perplexity or similar)
Collaborative leadership style and ability to work cross-functionally
Job Description
Our team is developing a payment gateway for accepting funds from users on behalf of merchants, as well as sending funds from merchants to users. The system involves storing user payment data and is subject to PCI DSS compliance. It contains multiple integrations with payment systems, providers, and other gateways and processors, including 3DS.
We are looking for a strategic, hands-on Head of Marketing & Brand to own market presence, brand strategy, digital experience and go-to-market execution. This role combines product marketing, brand leadership, demand generation and sales enablement to ensure our positioning clearly communicates the value of our platform and drives measurable commercial outcomes.
Responsibilities
- Product Positioning & Brand Ownership: Define value proposition, visual identity, and tone of voice. Translate complex B2B payment tech (PCI DSS, 3DS, orchestration) into compelling commercial messaging across all touch points.
- GTM Strategy & Product Launches: Lead end-to-end GTM execution for new features, integrations, and target markets in close alignment with Product and Sales.
- Digital Presence & Website: Own the corporate website strategy, UX, and conversion optimisation to ensure continuous alignment with product releases and messaging.
- Sales Enablement & Content: Direct the content engine (LinkedIn, customer stories, blogs) and build world-class collateral (pitch decks, one-pagers, launch kits) for Sales and BD.
- Team Leadership & Demand Gen: Lead the marketing team, oversee campaign execution, manage event/conference presence, and track performance metrics across pipeline contribution and feature adoption.
- Market Intelligence & AI Execution: Conduct competitor analysis and leverage AI tools (ChatGPT, Claude, Perplexity) to accelerate research, content production, and GTM execution.
- 5+ years in B2B SaaS, fintech or payment technology marketing.
- Strong product marketing and GTM experience.
- Understanding of payment orchestration, PSPs, acquiring, routing, tokenisation and fraud solutions.
- Excellent storytelling and communication skills.
- Experience managing websites, digital content and brand strategy.
- Strong analytical mindset with experience using marketing metrics to drive decisions.
- Hands-on experience with modern AI tools (ChatGPT, Claude, Perplexity or similar).
- Collaborative leadership style and ability to work cross-functionally.
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We know that great talent deserves great conditions, so here's what you can expect when joining us:
- Full remote work.
- Competitive compensation with a service contract.
- Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
- An annual allowance that you can use for home office improvements, sports activities, equipment upgrades, and more—tailor it to what benefits you most.
- Investment in your development: paid language courses, access to various learning platforms, and a mindfulness benefit, including psychological support with 50% coverage.
- Career growth in a fast-scaling project with opportunities to influence technical decisions.
- A culture of recognition: our peer reward program celebrates contributions from across the team.
Explore our comprehensive directory of visa sponsorship jobs from employers worldwide who are ready to sponsor talented international professionals.
- EU-based employment contract and a 3-year Cyprus work visa.
- Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
- 50% coverage of school and kindergarten fees for your children.
- Fully covered sports benefits, and also access to in-house electric scooters and bike rentals.
- A fully equipped office in Limassol’s city centre, with everything you need for deep work and collaboration.
- Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
Experience shown on site: 5+ years of experience
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