Job Description
Head of CRM - Poker Retention at Betsson Group! 🎉
About The Role
Join Betsson Group as our new Head of CRM - Poker Retention! This is an exciting opportunity to lead our Poker Retention team within the Global CRM & Engagement department. Reporting directly to the Director of CRM & VIP, you'll be instrumental in designing and executing our Poker retention strategy across multiple brands and markets, with a focus on improving player retention, reducing churn, driving upsell, and enhancing overall player experience and lifetime value.
Key Responsibilities
CHALLENGE ACCEPTED?
By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
About The Role
Join Betsson Group as our new Head of CRM - Poker Retention! This is an exciting opportunity to lead our Poker Retention team within the Global CRM & Engagement department. Reporting directly to the Director of CRM & VIP, you'll be instrumental in designing and executing our Poker retention strategy across multiple brands and markets, with a focus on improving player retention, reducing churn, driving upsell, and enhancing overall player experience and lifetime value.
Key Responsibilities
- Lead and manage the CRM Poker Retention team, setting clear performance goals and providing necessary resources. Foster a culture of continuous improvement and collaboration within the team while mentoring and supporting team members to help them achieve their full potential.
- Create an engaging CRM strategy for above-the-line (ATL) promotions and below-the-line (BTL) retention strategies, enhancing the player experience with exciting offers. Focus on hyper-segmented retention strategies that personalize customer interactions.
- Own and optimize the CRM budget for the active Poker segment, ensuring effective allocation to drive positive ROI.
- Oversee the ideation, creation, and analysis of Poker CRM offers and communications, ensuring all processes follow best practices.
- Regularly review campaign performance, adjusting or discontinuing unprofitable offers while minimizing budget waste during testing phases.
- Review and approve all campaigns to ensure compliance with local regulations and correct targeting of customer segments.
- Provide after-hours support as needed, collaborating with other Heads of CRM to address campaign incidents.
- Bachelor’s or Master’s degree in business, marketing, technology, or equivalent experience.
- Minimum of 8 years’ CRM experience, ideally in the iGaming industry, with at least 5 years in leadership roles.
- Experience in a multi-brand and multi-jurisdiction environment.
- Strong leadership and people management skills, with a passion for mentoring.
- In-depth understanding of CRM best practices, player segmentation, and regulatory compliance.
- Proficient in interpreting CRM data and deriving actionable insights.
- Familiarity with Salesforce Marketing Cloud or similar systems.
- A genuine interest in Poker and understanding of its product verticals.
- Excellent written and verbal communication skills in English.
- Proficiency in Spanish, Portuguese, Greek, Latvian, Polish, or any Scandinavian language is a plus.
- Based in our vibrant headquarters in Malta, offering a fantastic work environment and the chance to contribute to a leading iGaming company.
- We provide excellent relocation package and assistance to ensure a smooth transition to Malta.
CHALLENGE ACCEPTED?
By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
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